Curtain drops on Chanel’s kaleidoscopic fragrance exhibition
Held in Paris, Chanel’s new fragrance exhibition was a sensory and dreamy experience
The spectacular world of Chanel fragrances was celebrated in a unique experience at the Grand Palais Éphémère in Paris with an immersive exhibition of the iconic Maison’s world of perfumery.
“Chanel perfumery has an existential aim. Le Grand Numéro De Chanel is an emotional journey, an opportunity to discover every facet of a fragrance and the role it plays,” said Thomas du Pré de Saint Maur, Head of Global Creative Resources for Fragrance and Beauty, Fine Jewelry and Watches.
“A fragrance is more than a name, a bottle, or a scent; it is also everything it brings to mind when we breathe it in, and all it evokes when we wear it,” he added. “It is a spectacular and extraordinary creation. Many people believe that fragrance is an accessory or the finishing touch on a look, but it is so much more than that. Fragrance has a real effect on our feelings, confidence, mood, and desires, and this is what we want everyone to experience.”
The exploration of Chanel’s world of perfumery at the Grand Palais Éphémère encompassed much more than just fragrances, embellishing the exhibition with music, dance, magic shows, art installation, fashion displays and an immersion in virtual reality to take visitors back in time and experience the makings of legendary perfumes such as Chanel N°5.