This Japanese restaurant is trying to sell curry to Indians

CoCo Ichibanya is taking on the challenge of wooing India's growing affluent class

Published: September 11, 2020 11:45 Compiled by Christian Borbon, Senior Web Editor

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A popular Japanese restaurant chain is taking on the challenge of wooing India's growing affluent class with its version of a dish long synonymous with the South Asian nation - curry. Image Credit: AFP

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A customer (R) shows his cellphone to a waiter as he sits to order food at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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A curry made for a customer at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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Customers eat sitting at a table at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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A chef prepares a dish for a customer at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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Customers are being served their meal as they sit at a table at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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Customers eat sitting at a table at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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A chef fills containers with curry made for a customer at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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A waiter carries a plate to serve lunch to customers at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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A waitress packs take-away food for customers at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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A worker cleans the glass of the main entrance of an outlet of CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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A chef holds a curry dish in a container prepared for a customer at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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Customers eat sitting at a table at CoCo Ichibanya Japanese curry chain restaurant in Gurgaon on the outskirts of New Delhi. Image Credit: AFP

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This Japanese restaurant is trying to sell curry to Indians

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