Elsa Peretti: Half a century of shaping Tiffany’s legacy with lasting magnificence
Peretti’s work was not just about adornment; it was about self-expression
This year marks a golden milestone for Tiffany & Co., as the brand celebrates 50 years since the inimitable Elsa Peretti joined its ranks. Since her debut in 1974, Peretti's revolutionary designs have defined Tiffany’s aesthetic, infusing the brand with her singular blend of elegance and organic beauty.
From the moment Peretti collaborated with Tiffany & Co., the world of jewelry was forever changed. Her introduction of fluid, nature-inspired shapes broke away from the traditional, creating a new language of luxury—one that celebrated the subtle curves of a bean, the intricate beauty of a bone, or the effortless flow of a snake. Her iconic collections, including the Bone, Open Heart, Bean®, and Diamonds by the Yard®, remain as relevant today as they were decades ago, resonating with modern women who appreciate perennial grace.
Peretti’s work was not just about adornment; it was about self-expression. Her designs invited women to take control, to purchase their own jewelry, and to make bold statements of personal style. This was a seismic shift in how jewelry was perceived and who it was for. Her pieces became symbols of empowerment, as much as they were objects of beauty.
To honor this incredible journey, Tiffany & Co. will unveil a series of anniversary designs, reimagining some of Peretti’s most beloved works. Expect to see her signature Bone cuffs embellished with pavé diamonds, rubies, and rare cabochon stones, alongside limited-edition Mesh pieces featuring vibrant tanzanites, emeralds, and more. The collection promises dramatic flair with statement pieces like the Snake earrings, Diamonds by the Yard® necklaces, and exclusive Fancy Color rings, all paying homage to Peretti’s visionary approach.
Elsa Peretti's legacy extends far beyond her design work; it reflects a life dedicated to artistry, craftsmanship, and philanthropy. This anniversary is a celebration of a woman who not only shaped Tiffany & Co. but also inspired generations of women to see jewelry as a form of self-expression and personal power.
As Tiffany & Co. prepares to showcase these exclusive pieces globally, both in select stores and online, the world is reminded of Peretti’s forever lasting influence and her ability to capture the beauty of nature in precious metal and gemstone form.