Aerodynamics have obviously taken precedence over aesthetics, as Horacio Pagani, Founder and Chief Designer of Pagani Automobili himself admits the Imola isn’t a looker. “We can't say that it's an elegant car. We wanted an efficient vehicle, and just as you'd expect if you were looking at an F1 single-seater, this led us to design a car with additional aerodynamic features. So, although on the one hand these details may detract from the lines and overall aesthetics of the vehicle, on the other, they also allow to improve lap time, ease of driving and especially safety.”