Homegrown designer brand Flashmob Nation pioneers quick fashion in Dubai

Flashmob Nation, a high-street designer brand founded by Dubai-based actor and model Shreyas Mehta, is pioneering a ‘90-minute delivery’ in the city. A first-of-its-kind initiative in Dubai is inspired by Flashmob Nation’s motto of continually enhancing customers' shopping convenience and meaningfully contributing to the city’s flourishing textile culture.

As a high-street designer brand, Flashmob understands the clothing dilemmas of a generation that cannot, at times, decide “what to wear”. The confusion often arises at the last minute, causing what is informally known as “fashion anxiety”. That finds a solution in Flashmob Nation’s quick delivery over a phone call or online order. The novel service, available from 11am to 11pm, marks a unique synthesis of fashion and ‘quick commerce’ in Dubai.

“Fashion anxiety is real. It can creep in just as you decide on a meet-and-greet lunch with co-workers or a late-night party with friends. Our 90-minute assured delivery and a commitment to true-to-expectation products bring much-needed relief in such circumstances,” says Shreyas Mehta, who is known for his breakthrough role in Bravo TV's popular reality show 'Love Without Borders'.

Flashmob Nation was recently certified by Climate Plus, confirming five verified emission reductions (VERs) equivalent to five tones of CO2 stopped from being released into the atmosphere. The certification is a testament to the purpose-driven brand’s sustainable approach, including the use of eco-friendly dyes, prints, labels, and chemical-free processes.

Apparel produced using that approach is available in Flashmob’s ‘Not So Basic’ and ‘Rave Fashion’ collections.

‘Not So Basic’ is a fashionably sober ensemble of loungewear such as oversized hoodies, joggers, and buttoned shorts, whereas ‘Rave Fashion’ verges on the bling with the creative use of sequin, tassel, and rhinestones.

For more information, flashmobnation.com