Rap legends Nas, LL Cool J come out for hip-hop museum groundbreaking

Museum is part of $349m mixed-use project along the waterfront in the South Bronx

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Nas and LL Cool J attend the Universal Hip Hop Museum groundbreaking ceremony on Thursday, May 20, 2021, in the Bronx borough of New York.
Charles Sykes/Invision/AP

Musical luminaries including Nas, LL Cool J, and Fat Joe came out Thursday to the birthplace of hip-hop for a ground-breaking ceremony to launch the capital campaign for the new Universal Hip Hop Museum.

They joined a slew of politicians in the Bronx, where the now-global cultural force that is hip-hop has its roots.

Fat Joe speaks at the Universal Hip Hop Museum groundbreaking ceremony.
Chuck D.
Nas and LL Cool J.

“Hip hop made me believe that anything was possible,” said LL Cool J. “This was like the first time where I felt like, ‘Wow, it’s possible to be powerful. It’s possible to be somebody. It’s possible to have meaning in this world.’”

The museum is part of a $349 million (Dh1.2 billion) mixed-use project along the waterfront in the South Bronx.

The first phase of the development, called Bronx Point, will provide affordable housing and public open space. It also is slated to include cultural and community-focused programming, including the permanent home of the Universal Hip Hop Museum.

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