India's Mukesh Ambani will use 2021 to fill in details of his grand ambition

Mumbai: Mukesh Ambani spent much of 2020 convincing Facebook Inc., Google and a clutch of Wall Street heavyweights to buy into his vision for one of the world's most ambitious corporate transformations.

Now flush with $27 billion in fresh capital, Asia's richest man is under pressure to deliver. The tycoon is focused on a handful of priorities as he tries to turn Reliance Industries Ltd. from an old-economy conglomerate into a technology and e-commerce titan.

These include developing products for the anticipated rollout next year of a local 5G network; incorporating Facebook's WhatsApp payments service into Reliance's digital platform; and integrating the company's e-commerce offerings with a network of physical mom-and-pop shops across the country. Ambani is also pushing forward with plans to sell a stake in Reliance's oil and petrochemical units, a deal he had originally hoped would reduce debt and finance his high-tech pivot earlier this year.

Close watch

Investors are watching Ambani's every move as he overhauls his empire - with a market value of $179 billion - in the middle of a pandemic, wading into highly competitive industries and taking on rivals from Amazon.com Inc. to Walmart Inc. Reliance shares rose as much as 55 per cent this year to an all-time high in September, but they've since pared gains as stakeholders look for more evidence that Ambani can execute.

"The jury is out," said Nandan Nilekani, who co-founded Infosys Ltd. in 1981 and now serves as chairman of the Bengaluru-based software services provider valued at about $72 billion. "There's a lot of work to be done."

Change of plan

While Ambani has publicly embraced his new partnerships with investors including Facebook, the tycoon's fundraising spree was initially meant to be more of a Plan B. His original goal was to sell a 20 per cent stake in Reliance's oil and petrochemicals division to Saudi Arabian Oil Co., at an enterprise value of $75 billion, implying a $15 billion valuation for the stake.

The Aramco deal, first announced in August 2019, was supposed to help Ambani deliver on a pledge to get rid of his company's $22 billion in net debt in 18 months. But as talks with the Saudis stalled, Reliance investors grew more anxious. The stock tumbled more than 40 per cent in the three months through March 23.

Digital pivot

Ambani, who had begun exploring stake sales in his digital services and retail units months earlier, decided to accelerate those talks after the Aramco deal hit a wall.

The response from investors exceeded the company's expectations, with big-name backers including KKR & Co., Silver Lake and Mubadala Investment Co. committing more than $20 billion to the digital business and $6.4 billion to retail. Reliance declared itself free of net debt in June, nine months before its self-imposed deadline and Reliance's shares surged.

At Reliance's annual shareholder meeting in July, Ambani and his eldest children Isha and Akash sketched out the broad thrust of their high-tech ambitions. Among the new services they touted was a 5G wireless network as early as next year and a video-streaming platform that will bring Netflix, Disney+ Hotstar, Amazon Prime Video and dozens of TV channels under one umbrella.

Something for everyone

Reliance's digital unit, Jio Platforms Ltd., will also develop a portfolio of technology solutions and apps for India's millions of micro, small and medium businesses, Ambani said, adding that he plans to eventually expand the platform overseas.

"The time has come for a truly global digital product and services company to emerge from India," Ambani told shareholders.

The company's biggest priority for 2021 is 5G. While regulators have yet to auction rights to India's next-generation airwaves, Ambani said this month that his company "will pioneer the 5G revolution in India in the second-half of 2021".

A $54 smartphone

Reliance is planning to showcase its lineup of 5G products at next year's shareholder meeting, which typically takes place sometime between July and September. The company is also working with Google on an Android-based $54 smartphone, part of the strategy to get more Indians to use mobile data for services including streaming video, online games and shopping.

Reliance views the integration with WhatsApp's recently approved payments system as a crucial step in the development of its online shopping services. The companies are working together as Reliance's e-commerce platforms look to tap hundreds of millions of Facebook, WhatsApp and Instagram users.

Ambani's biggest challenge now is to earn a return on these investments, said James Crabtree, author of The Billionaire Raj: A Journey Through India's New Gilded Age.

The industries Ambani is targeting are constantly evolving, much more so than the refining and petrochemicals businesses that still comprise the bulk of Reliance's revenue. "He's got to get it right over and over again," Crabtree said.

Mapping the succession

There's also the challenge of "key man" risk. Ambani - the face of Reliance - isn't getting any younger. While the company hasn't publicly disclosed a succession plan, India's Mint newspaper reported in August that Ambani, whose net worth is about $77 billion, is setting up a family council and aims to complete succession planning by the end of next year.

"Any large, single-pillar edifice has major inherent risks," said Kavil Ramachandran, executive director of the Thomas Schmidheiny Centre for Family Enterprise at the Indian School of Business.

Ambani supporters point to his recent track record of disruption. He famously upended India's telecommunications industry four years ago by offering free calls and cheap data, pushing some rivals into bankruptcy. His wireless carrier, Reliance Jio Infocomm Ltd., now has more than 400 million subscribers.

"Mukesh has been a big part of this wave of innovation," said Sundar Pichai, CEOof Alphabet Inc., which owns Google. "His vision and focus of a future where every Indian can benefit from the opportunities technology creates is really exciting to us and we are glad to be a partner in that work."

Counter force

Ambani has also positioned his empire as a potential asset for an Indian government that's keen for ways to counter the growing tech might of China. Ambani has repeatedly highlighted how Reliance's goals align with those of Prime Minister Narendra Modi's government, which has called for homegrown solutions to bridge the country's yawning digital divide.

While Infosys's Nilekani cautions that it's too early to declare Reliance's transformation a success, he's optimistic that Ambani will pull it off.

"He has a terrific eye for execution," Nilekani said. "He looks at the big picture while at the same time getting into every minor detail, much like Jeff Bezos. They are both unique. Neither man is known to give up."