SHEIN announces Shein X Rock The Runway featuring the FW2021 collection

WHO: Global e-retailer SHEIN with The Chainsmokers, Saweetie, Darren Criss, Thuy, Willie Gomez, Riley Clemmons, Blu DeTiger, and more.

WHAT: International online shopping e-commerce brand SHEIN, presents SHEIN X ROCK THE RUNWAY 2021– an exciting hybrid-special event that is part music concert, mixed with innovative choreographed dances in a non-traditional fashion show. As a one-stop destination for fashionistas, SHEIN aims to create a one-stop destination for discovering indie music, global superstars, dance choreographers, and entertainment through this unforgettable fashion event. SHEIN’s ROCK THE RUNWAY will also help to support and raise awareness and donations to benefit National Action Network, which is one of the leading civil rights organizations in the nation with chapters throughout the United States and Youth Emerging Stronger, building bright futures for foster and homeless youth. SHEIN is donating $350,000 across both charities.

The virtual event included 5 equally individual segments, uniquely showcased stylish trends for the SHEIN Fall-Winter 2021 collections, while featuring dynamic performances by renowned musical guests. In celebration of the SHEIN X Challenge (which aired its finale on September 12, 2021 via YouTube). The winning designer Flaws of Couture was announced on the globally streamed final series, Monday September 13th, and she took home the grand prize of $100,000 to start her own label. The collection of the final winner Flaws of Couture also showcased during the live broadcast of SHEIN FW21, the show also featured the top 5 finalists designs during the SHEIN X Segment.

Featured Musical Performances

The Chainsmokers

Saweetie

Darren Criss

Willie Gomez

Riley Clemmons

Blue DeTiger

Featured Choreographers

Jemel McWilliams

Matt Cady

Candice Heiden / LA Roller Girls

Phillip Chbeeb

Marissa Heart

Gabe Deguzma