Matrix Fitness Middle East signs Fadi El Khatib, The Lebanese Tiger, as brand ambassador

Matrix Fitness, the industry’s fastest-growing manufacturer in the world of fitness and wellness equipment has signed a two year-long ambassadorship agreement with award winning athlete, Fadi El Khatib.

Champs Sport clubs, a world-class fitness facility in Al Qouz and Festival Plaza-Jebel Ali, owned by Fadi El Khatib, is well equipped with the latest Matrix cardio, strength, and functional training equipment.

Champs will be opening more clubs by the end of 2023, which will also be powered by Matrix as a part of this agreement.

Throughout his 25 year-career, renowned basketball legend Fadi El Khatib, nicknamed the Lebanese tiger, has participated in hundreds of international games and championships.

He was also a member of the Lebanon national team that finished runners-up in the FIBA Asia Championship three times, and also participated in the FIBA World Championship in 2002, 2006 and 2010.

Hany Abu Omar, Managing Director, Matrix Fitness, comments: "Fadi El Khatib is an inspiration for millions of fans in the region who have grown up watching him winning multiple championships. Fadi symbolises the essence of true championship that goes beyond trophies, his active lifestyle, his endurance to promote healthy body, mind and soul within communities, his excellence-driven mindset, to name but a few.

"These are the human attitudes that we love to support and promote and 100% in line with our purpose as company and a brand.

"Today we are celebrating Fadi’s achievements, spotting the light on his lifelong impact and him joining our global champions constellation as the first from The Middle East."

On the brand partnership, Fadi El khatib says, "Matrix and I share the same vision on how sports play a key role in well-being, not only on the person level but also on the community at large.

"Matrix is by far the leading fitness equipment company globally and I am so happy to see how their regional team is acting on that on the ground in our region. They represent how sports equipment companies should think and act beyond supply, they have a purpose and a cause, they promise and over deliver.

"After ordering all the equipment for Champs Sports and Fitness Club, I have to say that I loved everything about their equipment, accessories, and the biomechanics of the equipment, as an athlete and an expert in the sports field for the last 26 years.

"I really enjoyed working out on these machines and every equipment gives you the results you need. I have seen and felt a noticeable difference.

"Besides, I'm impressed with the incredible customer service, including the efficient maintenance department, the follow-ups and most importantly the fast delivery of the order.

"I don't consider them suppliers anymore. They are our partners, we rely a lot on them and together we will be a driving force for excellence in what we do and promote, in becoming best in health and fitness as individuals as well as a society."