Dubai’s Emirates NBD wants UAE’s young to read up on financial literacy

Dubai: Emirates NBD certainly believes in preparing the young for their futures - the Dubai bank has launched a financial education programme targeted at them.

The week long web-based programme will be held in collaboration with 10 schools in the UAE, including: Dubai Gem Private School, St. Mary’s Catholic High School and GEMS Modern Academy. Participants will include students from grades 11 and 12, targeting nearly 300 students in all.

“Adopting good financial habits at an early age is among the building blocks of long-term financial wellness,” said Suvo Sarkar, Senior Executive Vice President and Head of Retail Banking and Wealth Management, Emirates NBD. “We are delighted to take the lead in helping students in the UAE develop a stronger financial foundation.”

In addition to dedicated literacy programmes in the month of April, the bank carries out year-round efforts to educate and engage its staff as well as members of the public on financial and security awareness campaigns. Emirates NBD aims to continue to expand the financial education programme by reaching out to additional schools across the UAE.

“We have a long-term commitment to promoting financial wellness and our comprehensive programme has been designed to create impactful behavioural change among young adults via skilled educators and tried and tested learning tools. We look forward to continuing to invest in programmes that will contribute to the financial wellness of the UAE’s citizens and residents,” added Sarkar.