Now pay for tickets at Dubai’s Coca-Cola Arena using Emirates' Skywards miles

Dubai: UAE-based Emirates Skywards members now have a new way to enjoy live entertainment in Dubai. Starting today, Miles can be used to bid or redeem for hospitality tickets at Coca-Cola Arena, one of the city’s most prominent indoor venues.

This development comes as part of the expansion of Skywards Exclusives, the airline’s programme that gives members access to exclusive experiences through Emirates’ global sponsorship network.

Members can use Skywards Miles—starting from 5,000 Miles per pair of tickets—to attend upcoming events across genres. Options range from international music concerts and comedy acts to sporting tournaments and family entertainment. Hospitality tickets include premium seating with elevated views of the stage and arena.

First time tie-up

The Coca-Cola Arena, located in the heart of Dubai, regularly hosts global performers, regional stars, and large-scale sporting events. In the coming weeks and months, events will include a live performance by Norwegian DJ Kygo, comedy by Tom Segura, and matches from the ABA League basketball playoffs. Family-friendly options such as Circus 1903 are also available.

This marks the first time Emirates Skywards members can access Coca-Cola Arena hospitality through the loyalty platform. It complements existing Skywards Exclusives access to events like Arsenal football matches, top-tier tennis tournaments including Roland-Garros and the US Open, and European football club friendlies featuring teams such as Real Madrid and AC Milan.

Skywards Exclusives continues to be a popular draw for members in the UAE and abroad. Emirates Skywards, which now has more than 35 million members globally, has received multiple industry accolades in recent months for its innovation and customer experience focus.

Tickets to events at Coca-Cola Arena through Skywards Exclusives are available to all members, whether they live in Dubai or are visiting. All eligible events and bid details are listed on the Emirates Skywards website.