Valentino On Canvas promotes creativity

Valentino’s Creative Director Pierpaolo Piccioli has been a champion of individual expression through art and culture, and he is continuing on that path with a new campaign dubbed Valentino On Canvas.

Piccioli believes in encouraging creative conversation rather than imposition when it comes to art. He remains convinced that “art is a lens through which one can really touch the nature of the most intimate feelings.”

For the campaign, Valentino joined forces with three internationally-acclaimed painters, Emilio Villalba, Giorgio Celin and Oh de Laval. However, the difference is that the brand gave them a free hand to reinterpret the Valentino Garavani One Stud bag from the brand’s Rendez-Vous collection.

The Valentino Garavani One Stud bag is a contemporary take on the iconic design, and is yet another step in the evolution of the Valentino Garavani Roman Stud family.

“In my paintings, I love to play with clothes. Being from an immigrant/working-class family, I was always very conscious about the power of garments and how you can change people’s perspective on you just from the things you are wearing. I was happy to have the opportunity to paint one of my characters in association with a big brand like Valentino and to be the first Colombian to be part of this project,” said Giorgio Celin.

“The inspiration for my painting for Valentino started with the bag. I wanted the composition to support the bag while still tied to my overall narrative. My paintings often include subjects that are in my daily life, whether they are people or objects that I live with or things found on my daily walks. Each item was painted with love and oriented in a way to support the overall flow of the composition. Repetition in my work is a common theme, most of the objects in this piece have been painted before, I find it interesting to see how the objects evolve, either becoming more complex in form or minimal the more I paint them. I feel very fortunate to have been asked to collaborate and proud to be associated with the Valentino,” added Emilio Villalba.

“The most important quality that my painting and the Valentino Garavani one stud bag share is a strong first impression. Then comes the colours, the details and the classic touch. Made specially for Valentino on canvas - a beautiful initiative that integrates fashion and art, painting titled “Broken girls blossom into warriors” should make you feel as powerful as wearing the Valentino Garavani one stud bag. Both are statement pieces that you’ll think about long after you’ll see it.,” concluded Oh De Laval.