The best of Dubai Watch Week 2025

Dubai Watch Week has become one of the most relaxed yet influential events on the watch calendar, and the latest 7th annual edition was no different, bringing together major brands, designers, and collectors from all over the world. Anniversary milestones were celebrated, special exclusive editions were revealed, and Emirati art was spotlighted at DWW ’25 from big names like Rolex and Bulgari to specialists like Parmigiani and H. Moser & Cie. Each brings something different to the table, whether it's bold design, sharp mechanics, or even a rock from outer space…

Below is The Kurator’s selection of the standout pieces and presentations from the maisons that defined Dubai Watch Week ‘25.

Bvlgari

Bvlgari made easily one of the biggest statements at the show with the astonishing Mattar Bin Lahej x Octo Finissimo, unveiled under the patronage of H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum. The ultra-thin Octo Finissimo here serves as a canvas for Mattar Bin Lahej’s flowing calligraphy, laser-engraved across the 40mm titanium case and Sandblasted titanium bracelet. The engraving features the words of His Highness Sheikh Mohammed bin Rashid Al Maktoum: “The future will be for those who can imagine, design, and implement it. The future does not wait, but it can be designed and built today.”

Audemars Piguet

Audemars Piguet had a momentous occasion to mark at Dubai Watch Week, celebrating its 150th anniversary in some style with something called the House of Wonders, a travelling exhibition bringing the spirit of Le Brassus to Dubai. Spanning over 1,000 square meters, the immersive experience is designed to bring visitors closer to the Swiss Manufacture’s history with thematic chambers to explore, like the Clock Room, Mechanical Secrets, and the Astronomical Observatory. Complementing this creative exhibition were masterclasses on finishing and watchmaking techniques, a huge thrill for true watch geeks.

Parmigiani Fleurier

Two years ago Parmigiani Fleurier unveiled the Tonda PF Minute Rattrapante, still a world first mechanical feature, and for DWW ’25 the brand brought over the new Tonda PF Minute Rattrapante Arctic Rose, with a reflective dial that shifts with light, and the PF052 movement measuring a slim, 4.9 millimetres. With guilloché, hand-polished surfaces, and a sculptural bracelet, the watch is meant to represent a bygone time in the eighteenth century when rose was a masculine choice of colour worn by men as a symbol of distinction.

Roger Dubuis

Roger Dubuis went poetic at Dubai Watch Week 2025, with the Hommage “Sukoon Al‑Layl”, which means “serenity of the night”. This platinum 38mm watch is powered by the RD1472 calibre, a perpetual-calendar movement with a biretrograde display, and finished to Poinçon de Genève standards. The multi-layer dial is a work of art, with Astral Blue lacquered guilloché waves alongside mother-of-pearl elements, and a moon‑phase disc crafted from blue aventurine with two 18k yellow-gold moons. That’ll make you sing.

Van Cleef & Arpels

For showmanship, no one comes close to Van Cleef & Arpels at Dubai Watch Week ’25. The Maison’s one-of-one Brassée de Lavande automaton is a nearly 30 cm high mechanical sculpture with lavender sprigs in lacquered rose gold that gradually open to reveal a butterfly in plique-à-jour enamel, while, yes there’s more, while two white-gold snails watch the hours tick by accompanied by a delicate melody… Pure spectacle.

Chanel

Chanel unveiled a very special piece in Dubai, the Lion of Mademoiselle ring‑watch, limited to just five pieces in the world. Drawing on Gabrielle Chanel’s fascination with lions, this creation was made by Chanel’s design studio in yellow gold framing a black lacquered onyx dial. The body of the ring is set with 256 diamonds and the lion’s head with 102 brilliant-cut diamonds, and there’s another princess-cut diamond inside.

H. Moser & Cie.

H. Moser & Cie. really turned up the star power, literally bringing a bit of the cosmos to the show with its Streamliner Perpetual Moon Concept Meteorite. The watch features a golden Gibeon meteorite dial, with material taken off a meteor that travelled through space for millions of years before crashing in Namibia. It’s shaped to reveal a natural geometric structure called the Widmanstätten pattern, which is formed by iron-nickel alloys and which the Maison says is impossible to reproduce artificially. The perpetual moon-phase is accurate to a single day every 1,027 years, and the watchmaker’s HMC 270 calibre has a power reserve of at least three days.

Rolex

Rolex exhibited at DWW ’25 with all its latest timepieces introduced this year, including the new Oyster Perpetual Land-Dweller model line, and the updated GMT-Master II, Perpetual 1908, Cosmograph Daytona, and Sky-Dweller. But rather than premiering a single watch, Rolex made waves at the show with a powerful keynote address from CEO Jean‑Frédéric Dufour, discussing AI in the luxury industry and even championing the plight of the independents, and most of all encouraging more customer engagement and a more personal connection to the consumer.