Boucheron hosts exclusive 'La Maison' event in Riyadh

Celebrating the connection between Parisian and Middle Eastern cultures, iconic French high jewelry house Boucheron hosted its second “La Maison” event in Saudi Arabia taking the opportunity to showcase the Ailleurs collection for the first time in the region.

The experience took place at Aseel Resort in Riyadh, where Boucheron CEO Hélène Poulit-Duquesne took the opportunity to introduce the Maison’s newly appointed ambassadress, Saudi actress Mila Al Bahraini.

“The Middle East is a historic and crucial region for Boucheron from a business standpoint, as it still holds tremendous potential,” said Poulit-Duquesne. “In Saudi Arabia, as in the rest of the region, we operate at the very top of the market, selling to highly educated and savvy collectors. This is something I am proud of, which is why Boucheron returned to Riyadh to host the second edition of our ‘La Maison’ event… Through this unique experience, we reassert who we are: the most stylish, innovative, and cutting-edge High Jewelry Maison,” she added.

During “La Maison”, the new Ailleurs collection was presented, inspired by nature and contrasting diamonds with wood and gold with meteorite.

Boucheron also showcased its history in the heritage area displaying a selection of iconic Boucheron Question Mark necklaces, first designed by by Frédéric Boucheron in 1879, as well as stunning pieces from the Maison’s past like a necklace that transforms into a tiara from 1912, a 1954 fern beauty case, and a 1909 arrow brooch, all displayed for the first time in the Kingdom.