A group workout session in progress as part of the Dubai Fitness Challenge 2019 at Kite Beach, Dubai. Launched in 2017 by Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of the Executive Council, the Dubai Fitness Challenge encourages residents and tourists alike to devote 30 minutes each day to do any form of exercise for 30 days. The aim is to make exercise an everyday part of their lives.