In an era of over-sharing, it takes an outlandish amount of chutzpah to discard the tradition of doing away with numerous press interviews ahead of a film’s release. But A-list actors Shah Rukh Khan, Deepika Padukone, and John Abraham who star in the January 25th action-spectacle ‘Pathaan’ seems to have unanimously taken that call to keep a low profile in terms of assigning time for a media publicity blitzkreig. Perhaps, they want their film to do all the talking or they want to control the narrative by drip-feeding information to the press globally through sanctioned and sanitised PR releases. But keeping a low-profile – in terms of doling out democratic interviews -- doesn’t guarantee that you won’t stoke controversy or be a part of news entertainment cycle.