Franchising consultancy opens Middle East base

Dubai:

MSA Worldwide, a franchising consultancy headquartered in the US, has established a Middle East office in Dubai. “We are witnessing a large number of Middle East businesses who are choosing the franchising model as their regional and international growth strategy,” said Michael Seid, founder and managing director of MSA. “I am confident that this will also encourage other Middle East companies who have not yet chosen the franchise route to consider this lucrative growth platform.”