UAE-based BOUNZ, EROS in loyalty program deal

Dubai: UAE-based loyalty program BOUNZ has unveiled a strategic partnership with Eros Group. Timed to align with the approaching Back to School and Back to Work season, this collaboration introduces BOUNZ's first all-electronic affiliate.

With the new partnership, members can now earn one BOUNZ for each Dh6 expended on electronics and two BOUNZ, for every Dh6 spent on accessories at nine EROS outlets throughout the UAE, as well as online at www.eros.ae.

“We aim to leverage the Eros Group’s legacy, its customer base and its reputation in the market for excellence,” said Sridhar Krishnamurthy, Managing Partner, and Co-Founder of BOUNZ. “At BOUNZ, we firmly believe that such associations upgrade the suite of exclusive benefits and other personalized offers for our members, and we will continue to add other partners of the highest calibre to our portfolio.”

Through the app, users can earn and redeem BOUNZ, enjoying instant savings at more than 35 partner establishments spanning groceries, travel, dining, jewelry, electronics, and more. Users can even pay telephone, utility, and internet bills by redeeming BOUNZ in full or with a combination of cash and BOUNZ. Alternatively, they can redeem BOUNZ to purchase gift cards on the app

The companies confirmed in a joint statement that the collaboration is set to evolve in Q2-2024, with digital receipts and in-app purchases of EROS electronics and accessories added to the app's array of services, enhancing the user experience.

“This collaboration with BOUNZ is a major addition in our endeavour to enhance the EROS experience by engaging with a loyalty partner who shares our customer-centric approach,” said Mohammed Badri, Managing Director, Eros Group. “For us as a leading tech retailer and distributor, BOUNZ’s data-driven insights will go a long way in helping us develop our consumer engagement strategy.”