Silicon Central launches Mall Walk Club to promote active lifestyles this summer

In a bid to promote health and wellness during the summer season, Silicon Central Mall, part of Line Investments & Property’s portfolio, is launching a month-long indoor walking initiative — the Mall Walk Club. This unique community campaign kicks off on Saturday, August 2, and will run daily until August 30, offering residents a chance to walk indoors from 7:00 AM to 9:00 AM in a safe, climate-controlled environment.

As temperatures soar outdoors, Silicon Central transforms into a vibrant indoor fitness zone, giving participants the opportunity to walk for wellness — without breaking a sweat. The Mall Walk Club is more than just a fitness initiative; it's a community-driven movement that invites people of all ages to stay active, socialize, and prioritize their wellbeing in a comfortable setting.

This program is part of Silicon Central’s larger commitment to promoting healthy living and encouraging active lifestyles across the city. By turning everyday spaces into hubs for movement, the mall supports Dubai’s vision of becoming a more health-conscious and physically active society.

The Mall Walk Club also reflects the mall’s forward-thinking approach to lifestyle retail, blending wellness, community, and experience into the shopping journey. This aligns with a growing trend in the retail industry, where malls are evolving beyond shopping to become destinations for engagement, fitness, and social connection.

Following the success of International Yoga Day 2025, the Mall Walk Club continues Silicon Central’s series of health-first activations, reinforcing the mall’s role as a community wellness leader.

Participants can also look forward to special rewards, giveaways, and brand activations throughout the campaign, encouraging daily participation and long-term commitment to healthier habits. The program is free to join, open to all age groups, and stroller-friendly, making it accessible and inclusive for individuals and families alike.

With the launch of the Mall Walk Club, Silicon Central invites everyone to walk their way to better health — one step at a time, in a space that’s cool, calm, and community-focused.