Record-breaking attendance at baby Expo 2025: Discover the future of parenting at The Baby & Kids Expo

Dubai:  The second edition of The Baby Expo, presented by Blaura wrapped up at Dubai World Trade Centre with record attendance - and the announcement of a major rebrand that marks the next chapter in the event’s evolution.

The show welcomed 14,812 visitors - a 33% increase from its debut in 2024 - and hosted more than 250 leading local and international brands across the mother, baby and early years’ market.

Over the course of two dynamic days, exhibitors connected with key buyers, distributors, retailers, parents and parents-to-be, creating a powerful platform for both B2B and B2C engagement.

Ashleigh Lloyd, Co-Founder, The Baby & Kids Expo, said: "We’re incredibly proud of the success of The Baby Expo Dubai 2025. To see visitor numbers grow by 33% and a 70% rebook taking place on the showfloor, is a testament to the demand for a premium event within this space.

"The energy on the show floor was amazing - from meaningful conversations between brands and buyers to thousands of families discovering new products and services. The Baby Expo  has become a hub for connection, innovation, and growth across both the parenting community and the early years industry.”

Highlights included the launch of The NextGen: Industry Leaders Summit and the inaugural Mother, Baby & Child Awards, as well as a packed agenda of interactive and educational sessions for both parents and parents-to-be, celebrity interviews, exclusive deals & giveaways and activities for all the family to enjoy.

The two-day event featured over 150 expert speakers sharing their knowledge, advice and outlook on the industry here in the MENA region across four different stages:

• The Aster Pharmacy Main Stage, King’s College Hospital

• My Baby & Me Stage

• Blaura Expert Education Stage

• The NextGen: Industry Summit Stage

Over the last two years, The Baby Expo has become the Middle East’s premier destination for innovation and conversation in the parenting and early years space.  

In response to the show's growing scale and expanded content, organisers are proud to announce that the event will return in 2026 under a new name: The Baby & Kids Expo.

The rebranded Baby & Kids Expo 2026 will take place from 30th April to 2nd May 2026 at the Dubai World Trade Centre across Za’abeel Halls 4, 5 and 6.

The show will offer an expanded floorplan and new product categories – placing a focus not only on mother & baby but now covering the full childhood journey with the incorporation of toys and education.  

Exhibitor bookings have already begun, with many brands rebooking on-site to secure premium space and early access to promotional opportunities.

Ashleigh Lloyd, Co-Founder, The Baby & Kids Expo, said: "This rebrand reflects the natural growth of the event and the evolving needs of the industry. What began as a baby-focused event has quickly grown into a broader ecosystem that serves the full parenting journey – from pregnancy through to childhood. This change allows us to better reflect our audience and exhibitors' diversity.

"We are delighted by the overwhelming success, enthusiasm, and positive feedback received following our second edition, and we eagerly anticipate welcoming everyone again next year for The Baby & Kids Expo 2026.”

For more information about The Baby & Kids Expo 2026, please visit: www.thebabyexpo.com.