Gulf News partners with Ektar Technologies to launch smart banking solutions for readers

Dubai, UAE: Gulf News, the UAE’s leading English-language media brand, has announced a strategic partnership with Ektar Technologies, a fast-growing digital aggregator of banking and financial products in the region. This partnership marks a significant step in Gulf News' transformation into a fully integrated digital media platform, by enabling users to access, compare, and apply for a wide range of financial products directly via GulfNews.com.

The partnership with Ektar Technologies brings a powerful new layer of functionality to Gulf News’ website, allowing visitors to seamlessly discover and apply for banking products such as credit cards, home loans, personal loans, insurance policies, and bank accounts, all in one place and get additional cash rewards of up to AED 2,500.

"This partnership is in line with our digital-first strategy and our vision to add more utility-driven content experiences for our audience," said Vijay Vaghela Interim CEO, Gulf News. "Ektar's smart aggregation technology allows our users to make informed decisions about personal finance, while we continue to offer credible journalism and curated financial content that helps guide those choices."

Bank Smart, Bank Gulf News! A Smarter and more Rewarding Financial Discovery Experience

Ektar Technologies brings a robust aggregation and comparison platform that curates financial products from major UAE banks and financial institutions. The ‘Banking Deals’ program will offer customers the opportunity to earn significant additional cash rewards of up to AED 2,500 by selecting and acquiring new banking products that best suit their needs. Users can simply access these rewards through https://gulfnews.com/bank-deals-offers. With a user-friendly comparison engine driven by sophisticated algorithms, users can filter, compare and choose products based on incremental rewards, eligibility, product benefits, cashback offers and a lot more.

The platform includes:

• Incremental Cash Rewards of up to AED 2,500 over and above the bank offers

• A wide range of Credit Card options with additional cash rewards of up to AED 1,500

• Home Loan offers from top banks with an additional flat cash reward of AED 1,000

• Account opening services with real-time digital onboarding

A Win-Win for readers and revenue growth

Sandeep Bose, CEO and Co-founder of Ektar Technologies said, “Ektar is truly excited with the launch of this exclusive strategic partnership with Gulf News, one of the most trusted brands with a rich legacy in the UAE. Our mission is to democratise access of financial services products by embedding them into customer's everyday experiences while offering significant value, choice and convenience. This partnership exemplifies our goal to connect banks and financial institutions with large retail ecosystems, providing mutual benefits for all stakeholders. Customers will now be able to apply for various financial services products simply by accessing their most trusted news source and checking ‘Banking Deals’."

About Gulf News

Gulf News is the UAE’s most widely read English-language media brand, known for its authoritative journalism, multimedia storytelling, and innovative digital experiences. It reaches millions of users across digital, print, video, and social platforms.

About Ektar Technologies

Ektar Technologies is a technology company enabling partnerships at scale - an innovative platform, connecting financial institutions on one side, and large retail ecosystems on the other. Headquartered in Singapore, with operations in Dubai and a tech hub in Chennai, Ektar aims to power the future of finance. Ektar's unique affiliate model embeds banking products into consumers' everyday experiences, facilitating seamless access to affordable financial services. The model is driven by sophisticated algorithms which help offer the right product to consumers.

Ektar delivers innovative digital solutions that enhance how financial services are accessed and experienced. From platforms that drive customer acquisition and engagement, to secure authentication tools and modern digital banking interfaces. Reach out to Ektar at customer@ektar.com