Emirates NBD gold bars now available in UAE

Emirates NBD introduces first UAE bank-branded gold bar in 10g, 50g and 100g options

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Emirates NBD has unveiled the ‘Emirates NBD Gold’, in presence of Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Emirates NBD Group and senior officials from the Group.
Emirates NBD has unveiled the ‘Emirates NBD Gold’, in presence of Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Emirates NBD Group and senior officials from the Group.
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Dubai: Emirates NBD has unveiled the country’s first bank-branded gold bar. Branded as ‘Emirates NBD Gold’, the new product represents a step forward for savers and investors by merging physical wealth ownership with institutional trust. Available in 10, 50 and 100 gram denominations, each gold bar features the Emirates NBD logo and comes with a uniquely numbered certificate of authenticity and ownership.

Emirates NBD Gold is available in a sealed 10, 50 and 100 Gram denominations featuring the Emirates NBD Logo with each bar coming with a unique certificate of authenticity and ownership.

The initiative stands as a first for a UAE bank, reinforcing Dubai’s long-standing role as one of the world’s leading gold-trading and investment hubs. It also supports the nation’s wider financial innovation goals as part of its ongoing push toward economic diversification and digital-led asset management.

Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Emirates NBD Group, said the new launch reflects the Bank’s role as a forward-looking financial institution. “I am very pleased and proud to announce the launch of the new ‘Emirates NBD Gold’. This initiative marks a step in Emirates NBD’s journey of transformation. The issuance reflects the Bank’s position in the banking sector and its ability to launch quality products that meet investors’ aspirations and achieve global competitiveness in the banking sector,” he said.

Designed for accessibility and assurance

Emirates NBD Gold is available to all bank customers through an accompanying gold certificate, which can be redeemed or held in safe custody with the Bank. Clients can request physical delivery of the gold bar or maintain it as a secured investment through Emirates NBD’s custody services.

Customer access has also been integrated into the Group’s digital platform, enabling investors to manage their holdings with transparency and ease. The product’s flexibility enables retail and private banking clients to diversify their portfolios and hedge against inflation within a regulated, trusted framework.

The introduction of Emirates NBD Gold supports Dubai’s standing as a global gateway for gold and commodities trading. The emirate already clears a significant proportion of the world’s gold flow, and the addition of a locally branded gold investment product is expected to deepen the retail and institutional participation in the market.

Nivetha Dayanand is Assistant Business Editor at Gulf News, covering aviation, financial markets and commodities. A business and financial journalist with a strong interest in multimedia storytelling, she regularly takes complex financial and economic subjects beyond the written word, producing explainer videos that make them easier for a wider audience to understand. Nivetha has interviewed senior policymakers, business leaders and global financial figures both on and off camera. Her past guests include UAE Minister of Economy and Tourism Abdulla bin Touq Al Marri, Khaled bin Alwaleed Al Saud, a member of the House of Saud and the founder and CEO of KBW Ventures, Jihad Azour, Director of the Middle East and Central Asia Department at the International Monetary Fund and Indian ministers Hardeep Singh Puri and N. Chandrababu Naidu. She has also hosted and moderated panels, conferences and awards shows, bringing her newsroom experience to live conversations on business, finance and the economy. An Erasmus Mundus journalism alum, Nivetha is drawn to stories that affect people directly and to reporting that gives a platform to voices that might otherwise go unheard. She was among the first journalists to speak to Petrofac employees in the UAE about unpaid salaries, broke the news of the planned demolition of Dubai’s well-known “Toyota Building”, and helped set the record straight on widely circulated claims that a giant replica of the Moon was coming to Dubai. More recently, her exclusive interview with EDGE Group CEO Hamad Al Marar revealed how the UAE-based defence group deployed its systems along the country’s shore border and established a geofence around the UAE within 48 hours of the February 28 escalation. Prior to joining Gulf News, Nivetha worked at ITP Media, where she helped launch Finance Middle East, a new publication covering the region’s financial sector. Her role spanned reporting and editing, video production, interviews and events. Across print, digital, and video, she focuses on finding the people behind business stories and explaining why those stories matter to the audience reading or watching them.

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