WHAT IS IT? ON.DXB is a new event in Dubai that puts a spotlight on the contemporary convergence of film, game, video and music industries. The three-day affair recognises that creative media has become a multi-platform business, with plenty of crossover between content creation industries — from comics turning into films to TV shows turning into games. ON.DXB is a hub for those who want to gain insight into content creation and break into the industry, and those who want to learn practical tools to take their craft to the next level.