Acushnet issues statement in response to golf ball roll-back plans

Acushnet, owners of the Titleist golf ball company, has issued a statement in response to The R&A and the USGA’s proposal to introduce new restrictions on the distance that golf balls used for professional tournaments and elite level amateur events can travel.

Under the new proposals and testing set up it is expected that hitting distance off the tee among players with the highest clubhead speeds will be reduced by 14-15 yards on average.

Titleist manufacturers the Pro V1 and Pro V1x, which are the most played golf balls on the global professionals tours.

In a prepared statement, David Maher, President and Chief Executive Officer of Acushnet, said: “The sport of golf has advanced and evolved over the years thanks to a thoughtful balance between innovation and tradition. One of golf’s unifying appeals is that everyone in the game plays by the same set of rules, can play the same courses and with the same equipment. Golfers can watch professionals and compare themselves to the world’s best, aspiring to hit the same shots. This unification links the professional and recreational games, enriches the connection and viewing experience of the professional game, and contributes to golf’s momentum, unprecedented growth and promising future.

“The USGA and R&A have announced a Notice and Comment to manufacturers proposing a potential rule change to golf ball testing that results in a Model Local Rule (MLR) that provides for reduced distance golf balls intended for professional and elite amateur competitions and a different set of rules for all other play. This bifurcation would divide golf between elite and recreational play, add confusion, and break the linkage that is part of the game’s enduring fabric.

“Golf is an aspirational sport, and we believe at its very best when equipment and playing regulations are unified. Golf’s health and vibrancy are at historically high levels. As we see it, existing golf ball regulations for Overall Distance and Initial Velocity are highly effective. During the past two decades, PGA TOUR average course playing length has increased by less than 100 yards and scoring average has remained virtually flat. Average PGA TOUR clubhead speed of 114.6mph in 2022 was well below the current 120mph and proposed 127mph testing conditions. The proposal of golf ball bifurcation is in many respects a solution in search of a problem.”

Playing by a unified set of rules

Under the proposed guidelines, events that adopt this MLR would require players to use a substantially shorter golf ball, similar in distance to what was available in the 1990s. The performance changes of any rolled back ball would impact every shot in the round. Players would also be required to adapt to changes in equipment with some players disadvantaged over others by this disruption. Golf ball bifurcation would invite confusion as to what level of competition would use the MLR products and how to effectively manage and officiate. In addition, multiple versions of golf ball models in the market would be confusing to golfers.

“Playing by a unified set of rules is an essential part of the game’s allure, contributes to its global understanding and appeal, and eliminates the inconsistency and instability that would come from multiple sets of equipment standards,” continued Maher. “Unification is a powerfully positive force in the game, and we believe that equipment bifurcation would be detrimental to golf’s long-term well-being. As a result, we will actively participate in this conversation with the governing bodies, worldwide professional tours, PGA Professional organizations, amateur associations and federations, and golfers, in an effort to contribute to the continued enjoyment and growth of the game.”

The R&A and the USGA has said that a dialogue would be entered into over the next five months with interested parties, with comments closing on August 13. If the proposals are ratified they would be applied from January 1, 2026.