At ITB Berlin 2023 held from March 7 to 9, led by the Sharjah Commerce and Tourism Development Authority (SCTDA), Sharjah had an innovatively designed pavilion offering visitors a vivid experience of Sharjah’s leading tourist attractions spanning its stunning diverse natural and manmade landscapes. At the event, the Arab Union for Tourist Media named Khorfakkan the Best Arab Tourist City for 2023.