PrivAE to launch UAE’s first private sales platform

PrivAE, founded by a Franco-Moroccan couple recently moved from France to the UAE,will introduce the first private sales platform in the region, a media release said. Inspired by the success of private sales platforms in Europe, PrivAE aims to offer exclusive, limited-time sales of high-end and local brands. According to the release, the name combines “Priv” for private sales and “AE” for the UAE, reflecting its mission to provide a unique shopping experience tailored to the local market.

The concept of private sales, widely successful in Europe, involves offering exclusive, members-only access to branded products at significant discounts during limited-time events. Private sales platforms like Veepee and Showroom Privé have demonstrated the popularity of this model in France, where consumers eagerly anticipate these exclusive events, promoters say.

According to them, PrivAE differentiates itself in the UAE market by filling a gap in unmet demand for specialized private sales platforms. The platform plans to offer a diverse range of products beyond fashion, including electronics, home décor, jewelry, and cosmetics. “PrivAE is designed to revolutionize the shopping experience in the UAE by offering exclusive access to both luxury brands and local hidden gems at competitive prices. Our goal is to make PrivAE a daily habit for users, much like checking their favorite social media platforms“, said Tayeb CHLYAH, Co-Founder of PrivAE.

PrivAE intends to create a sense of urgency and exclusivity with its limited-time sales, offering new sales each week that last only for a few days, according to the media release. This model leverages the FOMO (Fear Of Missing Out) effect, driving consumer engagement and frequent visits. The combination of exclusivity, product rarity, and limited stock fosters a recurring and addictive shopping experience.

Brands benefit from increased exposure and the opportunity to acquire new customers from the platform’s engaged community. PrivAE allows brands to offer reductions on overstock products without resorting to traditional sales events, thus preserving their brand value.

Typically, 50% of a brand’s stock is sold at full price, 30% at a reduced price during sales, and the remaining 20% often faces destruction. PrivAE aims to give this dormant stock a second life, making luxury accessible and reducing waste. The platform functions as a trusted intermediary, verifying brands and offering very curated limited-time sales with discounts of up to 80%. “We are committed to sustainability and reducing waste by providing a platform for brands to manage overstock efficiently. This not only helps brands maintain their value but also meets the growing consumer demand for environmentally responsible shopping options”, said Soukaina BENMANSOUR, Co-Founder of PrivAE.

PrivAE is designed to provide a user-friendly experience through both its website and mobile app, enhancing the overall shopping journey, the media release says. The intuitive design and ease of navigation ensure that users can effortlessly browse and purchase products, making the shopping experience seamless and enjoyable.

According to the release, PrivAE is set to redefine the shopping experience in the UAE by introducing the first private sales platform in the region, offering exclusive, limited-time sales of luxury and local brands. By addressing the unmet demand for specialized private sales, providing a sustainable solution for overstock management, and creating a user-friendly, engaging shopping experience, PrivAE presents a unique value proposition. As the platform prepares for its upcoming launch, it aims to become a daily habit for users, with regular updates and special events that will keep the audience eagerly anticipating new developments.