MUY MUCHO adds a magical Spanish touch to Dubai and makes you feel good at home

Dubai, UAE: For the first time in the UAE, Brands For Less Group is introducing the famous Spanish brand MUY MUCHO, to the Emirati market, bringing the latest in European furniture and home accessories to the GCC region.

The first MUY MUCHO corners have set anchor in Dubai, in two of Homes For Less flagship stores, specifically in Ibn Battuta Mall and on Umm Suqeim Road. The hype of MUY MUCHO's grand opening announced a promising success for the brand in Dubai, with visitors flocking to the stores to discover the brand and explore their furniture and home accessories collection which adds warmth and character to every interior. The opening event was also attended by famous social media influencers, including Aces of Space, Grounded Design, and Harf Noon, to name a few.

Speaking of the new brand, BFL Group’s Retail Manager Ms. Nathalie Hamad, highlighted that: "MUY MUCHO provides shoppers with excellent value and a highly attractive selection of trendy and eye-catching household items, gift ideas, decorations, and all sorts of personal accessories. It's a shopping experience customers will find difficult to forget and that will keep them coming back for more."

From a strategic perspective the Group’s CEO, Mr. Toufic Kreidieh added: "We highly value this new partnership with MUY MUCHO, and are truly delighted to have such a popular addition to our portfolio of loved brands. Having various brands under one store reinforces our group's ongoing commitment to serving the different needs of communities at a time when everyone is looking for a one-stop shopping experience."

From his end, Mr. Ayman Beydoun, BFL Group’s Business Director, described the MUY MUCHO experience as second to none in the furniture and home accessories category. He said: “By entering a MUY MUCHO store, you will notice that the setting, the atmosphere, the brand's philosophy, as well as the lifestyle it inspires, are all very different from everything else currently available on the market. From the moment you step into the MUY MUCHO space, you will be immersed with a positively soothing, welcoming, and friendly ambiance that inspires warmth and joy. The exclusive variety of handpicked articles will add a special kind of magic to Dubai, making our customers feel good at home.”

MUY MUCHO was established in 1997 as a family company in Barcelona. With the great success of their products and their highly competitive prices, the business has grown rapidly into a leading multinational company with franchised stores in different regions of the world. Today, the company is run by a second generation of family entrepreneurs and business visionaries in the retail sector.