Arabian Automobiles opens region’s largest Nissan Retail Concept showroom
New facility is part of efforts to provide better customer service and purchase experience
Arabian Automobiles, the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, and the flagship company of the AW Rostamani Group, has opened its largest Nissan Retail Concept showroom on Dubai’s Shaikh Zayed Road. The showroom is part of the dealership’s efforts to focus on delivering better customer service.
“Arabian Automobiles Company has been our partner for over 50 years, and the opening of the Retail Concept showroom marks a major milestone in our long-standing partnership,” said Thierry Sabbagh, Managing Director - Nissan Middle East. “This new and innovative retail concept reflects the diversity in customer expectations and aims at improving customer service and ensuring a globally consistent brand experience that complements modern lifestyles. Placing our customers at the center of everything we do, the showroom will ensure a more digital and customised experience for them pre, during, and post a sale,” he added.
Michel Ayat, CEO of Arabian Automobiles, said the new Retail Concept showroom further underlines the brand’s focus on enhancing customer service standards by delivering an innovative experience that is focused on their aspirations. “The partnership between Arabian Automobiles Company and Nissan is truly historic. Over the past five decades, we have not only delivered the true Nissan experience to our customers but also exceeded their expectations through exceptional service delivery. With customer service as the focus of everything we do, the new showroom draws on the potential of both technology and superior design aesthetics, ensuring that every visit is memorable for our customers,” Mr. Ayat said.
Customers visiting the showroom can learn about Nissan cars using a digital car configurator, while the novel Nissan Drive feature will navigate customers through the brand experience. With its open floor plan, customers are welcomed into an environment where they can engage with staff comfortably and familiarise themselves with the products.
The showroom also incorporates all of Nissan’s key-brand elements, such as Nissan Intelligent Mobility, electric vehicles, light commercial vehicles, and the NISMO performance sub-brand.