BMW unveils 'XM Mystique Allure', inspired by Naomi Campbell in Cannes

Unique vehicle is the 1st BMW designed with high-fashion materials

Last updated: May 19, 2024 | 09:00

2 MIN READ

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BMW unveiled the 'XM Mystique Allure' at the Cannes Film Festival, inspired by supermodel Naomi Campbell.

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The one-of-a-kind vehicle features a high-performance M HYBRID drive system and haute couture materials.

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This collaboration with Campbell marks BMW's first high-fashion show car.

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The car's exterior is a deeply saturated ultramarine shade, while the interior is covered in purple velvet.

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Additionally, the vehicle features a unique driving sound developed in collaboration with film score composer Hans Zimmer.

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BMW unveiled the 'XM Mystique Allure' at the Cannes Film Festival, inspired by supermodel Naomi Campbell.

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BMW unveiled the 'XM Mystique Allure' at the Cannes Film Festival, inspired by supermodel Naomi Campbell.

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BMW unveiled the 'XM Mystique Allure' at the Cannes Film Festival, inspired by supermodel Naomi Campbell.

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BMW unveiled the 'XM Mystique Allure' at the Cannes Film Festival, inspired by supermodel Naomi Campbell.

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BMW unveiled the 'XM Mystique Allure' at the Cannes Film Festival, inspired by supermodel Naomi Campbell.

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