Explore innovative solutions for cybersecurity from Finesse at GISEC

What is Cyberhub 24*7 and how does it fit into Finesse's overall digital transformation strategy?

Eljo J P (E.J.P): Cyberhub 24x7 serves as the cybersecurity backbone of Finesse, providing businesses with comprehensive, round-the-clock protection against modern cyber threats. Its Cognitive Security Operations Centers (CSOC), situated in Dubai and Bangalore, deliver 24/7 monitoring, real-time threat detection, and rapid incident response to safeguard businesses navigating AI & digital transformation.

This dedicated cybersecurity pillar integrates seamlessly into Finesse's three-pronged strategy of Advising, Enabling, and Securing. While Finesse's other pillars focus on strategic advisory (1CXO) and implementation of digital solutions, Cyberhub ensures digital innovations remain secure from inception to execution leaving clients to focus on their business. This integration demonstrates Finesse's commitment to embedding security as a foundational priority.

How does Cyberhub 24*7, the cybersecurity pillar of Finesse, leverage AI to protect businesses from evolving cyber threats?

Pradeep: Finesse has envisioned cybersecurity with an AI-first philosophy that goes beyond supplementary applications to make artificial intelligence the foundational element of our security operations. Our Cognitive Security Operations Center (CSOC) employs advanced AI analytics that continuously process volumes of security data to identify subtle patterns and behaviour anomalies human analysts might miss.

Our machine learning models enable predictive security forecast trends in user behaviour, identifying potential vulnerabilities and addressing them before attackers can exploit them. When incidents do occur, our AI-driven automated response systems dramatically compress reaction times from hours to minutes, neutralising threats with minimal human intervention. This transformative approach allows organisations to maintain operational continuity even when facing sophisticated, multi-vector attacks. Customised threat modelling hunt for GEO/sector specific attack vectors with relevant Threat Intelligence.

Can you brief your AI based solutions & services offerings under Cyberhub?

E.J.P: Finesse's Cyberhub offers a suite of AI-powered cybersecurity solutions designed for modern threat landscapes. Our comprehensive suite integrates cutting-edge artificial intelligence to provide unparalleled protection for enterprises facing increasingly sophisticated cyber threats.

Core AI-driven operations

• Cognitive Security Operations Center (CSOC): Our 24/7 operations centers in Dubai and Bangalore leverage advanced AI analytics and machine learning algorithms to continuously monitor your entire digital ecosystem — from endpoints to networks and cloud environments. This AI-driven approach enables real-time anomaly detection, identification of unusual activity patterns, and proactive threat neutralisation before damage occurs.

• Automated Incident Response: Our AI systems transform traditional incident response by automating critical security workflows. This dramatically reduces response times from hours to mere minutes, minimising human intervention and ensuring business continuity even during active threats. The system continuously learns from each incident, improving future response capabilities.

Specialised AI security

• Generative AI security: As organisations adopt generative AI technologies, Finesse provides a comprehensive Gen AI Governance Framework ensuring responsible implementation and compliance. Our innovative Gen AI Broker/LLM Gateway serves as a secure intermediary between users and AI systems, delivering advanced content filtering, protection against prompt injection attacks, and automatic data sanitisation.

• AI-enhanced zero trust: We've elevated traditional Zero Trust architecture with AI capabilities, implementing dynamic micro segmentation algorithms and sophisticated behavioral analytics for Privileged Identity & Access Management (PIM/PAM). Our AI systems contextually enhance multi-factor authentication, continuously adapting security protocols based on user behavior patterns and risk assessments.

Cloud, identity & data protection

• AI-enhanced cloud security: Our multi-layered protection approach integrates CASB, CSPM, and CNAPP solutions powered by AI and machine learning to monitor cloud usage patterns, automatically identify misconfigurations, orchestrate vulnerability responses, and maintain continuous compliance with regulatory requirements.

• AI-powered digital identity & brand protection: Our AI systems vigilantly patrol the entire internet landscape—including dark web and deep web environments — to detect unauthorised brand usage, corporate impersonation attempts, and compromised credential exposures before they can be exploited.

• AI-driven data protection & privacy: We offer sophisticated AI-powered Data Vault and Data Masking solutions to protect sensitive information. Our context-aware AI-based Data Leakage Protection (DLP) system analyses data usage patterns to prevent exfiltration attempts and unauthorized access.

Assessment services

• AI/cyber security assessment: Finesse provides comprehensive evaluations of your organisation's AI roadmap / implementation and cybersecurity posture, identifying vulnerabilities specific to AI systems and delivering strategic recommendations tailored to your unique security requirements.

Experience Finesse at GISEC 2025

Visit the Finesse booth at GISEC to experience hands-on demonstrations of its AI-powered cybersecurity ecosystem. Experts from Finesse will showcase the Cognitive Security Operations Center (CSOC), AI-Driven Automated Incident Response capabilities, Gen AI Governance Framework, and Zero Trust Security with AI in action. Discover how Finesse's innovative solutions can transform your cybersecurity strategy to meet tomorrow's challenges today.