Microtravel takes off: Top 10 must-visit destinations in East Asia

Know the best offers for microtravel sites in Asia for 2025, as per booking data

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People gather beside a fountain in Surabaya on June 28, 2025.
People gather beside a fountain in Surabaya on June 28, 2025.
AFP

In an age where time is the new luxury and wanderlust refuses to wait, a new trend is quietly reshaping the way we explore the world — or rather, our own backyards.

Enter "microtravel", the art of discovering wonder in the nearby and the ordinary. From spontaneous weekend getaways to hidden local gems just a short drive away, this rising movement champions less planning, more presence, and the thrill of going small to feel big.

Latest travel data from Agoda shows the top microtravel destinations in Asia for 2025 include Kuala Lumpur, Seoul, Taipei, Manila, Pattaya and Surabaya among others, each offering unique attractions suitable for quick escapes.

What is microtravel?

From the iconic skyline of Kuala Lumpur to the historical charm of Penang and the lush rainforests of Borneo, Malaysia is a family holiday destination with something for everyone. It has lively cities, mouthwatering cuisine, breathtaking beaches, adorable islands, and national parks with teeming jungles. Above: Petronas Twins Towers in Kuala-Lumpur.

According to Travel and Tour World, “microtravel“ (or “microcations”) are the quick, bite-sized getaways.

It generally refers to short, quick trips or getaways typically lasting from a few hours up to 1-3 days.

It involves manageable trips that offer cultural, culinary, and leisure experiences in a condensed timeframe.

It can involve exploring nearby cities or regions, enjoying local culture, cuisine, and attractions in a condensed time frame.

It could be a 3-day jaunt, a long weekend road trip to a neighbouring state, or even a quick hotel stay in a close by city — as long as your vacay is less than 4 nights long and at least 100 miles from home, then it’s considered a microtravel/microcation.

Who does it cater to?

It caters to travellers who want to experience a destination without the need for long vacations, often fitting into busy schedules and offering flexibility, affordability, and minimal planning.

Top 10 Microtravel Destinations in Asia For 2025:
RankDestinationCountry
1Kuala LumpurMalaysia
2SeoulSouth Korea
3TaipeiTaiwan
4ManilaPhilippines
5PattayaThailand
6JejuSouth Korea
7NagoyaJapan
8KaohsiungTaiwan
9PenangMalaysia
10SurabayaIndonesia

[Source: Agoda]

Why microtravel is the best way to get away

It’s all about getting away multiple times a year, guilt-free, and exploring the world in short bursts of travel. Here are a couple of reasons microcations are the best:

It’s a quick escape from your daily routine, without disrupting it. You can easily get away for just 3 days, without feeling behind on your to-do list when you’re back.

Best offers for microtravel

While specific current offers vary by platform and season, microtravel benefits from:

  • Competitive hotel deals for one-night stays or short bookings.

  • Flexible booking options with last-minute deals.

  • Packages focused on local experiences and quick city tours.

  • Discounts on flights and accommodations tailored to short stays.

Best offers typically come from online travel platforms offering discounted short-stay packages and flexible bookings.

Tourists at Myeongdong Night Market in Seoul

Platforms like Agoda often provide special rates for one-night stays in these top microtravel destinations, making it easier and cheaper to book spontaneous or short trips.

Travellers are encouraged to check travel platforms regularly for "flash sales", weekend deals, and bundled offers combining hotels and local experiences.

Skyline of Manila.

Your next travel could be a microcation, too.

Here’s why:  In the past, traditional holiday getaways typically spanned 7 days or more, focusing mostly on rest and relaxation. 

Microtravel or microcations are different — they are short, mini-experiences in which travellers look to maximise time away from work. 

A 2023 study by Allianz Partners USA showed that 64% of respondents plan for their next trip away to be a microcation. 

They are often full of cultural exploration, like visiting historic sites, tying new cuisines, or taking local courses.

Taipei Cityscape