Pakistan: Tourism highway links to Wagha border set to redefine country’s first impression

Dubai: Punjab province of Pakistan gets its first ‘tourism highway’ in Lahore.

The transformation of the 13-kilometer stretch from Quaid-e-Azam Interchange to the Wagha Border in Lahore is well underway, as part of a major infrastructure initiative dubbed the “Tourism Highway.”

Once an overlooked and deteriorated route, this key corridor is being revamped to create a modern, welcoming gateway for both local commuters and international visitors. The Wagha border of Pakistan is a vital road link with India. The road will not only reduce travel time for local commuters but will also provide a smooth link for visitors between Lahore and India via the Wagha border.

The project features a dual carriageway with dedicated service roads, solar-powered street lights for energy efficiency, improved drainage systems, and a stunning 10-kilometer decorative facade wall reflecting Pakistani culture and heritage. These enhancements are not only improving traffic flow but also elevating the aesthetic appeal of the route that leads to one of the country’s most visited tourist attractions — the Wagha Border Parade.

Decorative facade

Punjab Chief Minister Maryam Nawaz Sharif tweeted: “Work on 13 KM Road from Quaid-e-Azam Interchange to Wagha Border in full swing. Dual carriageways, service roads, solar lights & 10 KM decorative facade wall have completely changed the dynamics of the area that was once most neglected.

“This project promises not just smoother commutes but a world-class experience for tourists visiting the iconic Wagha Parade. After all the road serves as the first impression for Yatris & visitors entering from across the border.”

Religious tourism

With thousands of tourists and religious visitors arriving from India annually, the road serves as a symbolic and literal first impression of Pakistan. Officials say this “tourism-first” approach aims to promote positive perceptions, encourage repeat visits, and stimulate economic activity in the surrounding areas.

Beyond tourism, the road is expected to benefit local residents by reducing travel time, enhancing safety, and encouraging commercial development along the corridor.

According to Lahore Development Authority (LDA) officials, the project is in its final stages and is expected to be completed ahead of schedule. The upgrade aligns with broader national efforts to modernise Pakistan’s transportation infrastructure and position the country as a more accessible and tourist-friendly destination.