Keeta teams up with Empire Entertainment to launch Sony Pictures’ Spider-Man: Brand New Day campaign in the UAE

Movie-inspired experiences are stepping beyond the cinema and into everyday life this summer as Keeta, the international on-demand food delivery platform backed by global technology leader Meituan, joins forces with Empire Entertainment for a UAE-wide campaign inspired by Sony Pictures’ Spider-Man: Brand New Day, arriving in cinemas on July 30. Blending entertainment, rewards and convenience, the initiative is designed to bring a little extra excitement to customers’ daily routines.

Built around the theme Delivering A Brand New Day, the campaign is designed to add excitement to daily routines through engaging experiences that extend beyond food delivery. From rewarding surprises to entertainment-led activations, the initiative aims to make everyday moments feel more memorable and enjoyable.

Throughout the campaign, customers can participate in a variety of interactive experiences, including in-app challenges, exclusive rewards, mall activations and opportunities to win cinema experiences inspired by the highly anticipated release of Spider-Man: Brand New Day.

The campaign will also introduce immersive pop-up experiences at some of the UAE’s leading shopping destinations, offering families, movie enthusiasts and shoppers the chance to enjoy interactive games, discover exclusive prizes and take part in engaging entertainment experiences.

Designed to celebrate the connection between lifestyle, entertainment and convenience, the collaboration highlights Keeta’s commitment to creating meaningful experiences that fit naturally into customers’ daily lives while bringing them closer to the brands and moments they enjoy most.

As Spider-Man: Brand New Day arrives in cinemas on July 30, Keeta invites customers across the UAE to join the celebrations and discover how everyday orders can unlock rewarding experiences and help deliver a brand new day.

For additional information about Keeta, download the app here