Photos: Dubai Shopping Festival returns to the charming Al Seef district

Dubai Shopping Festival, in partnership with Dubai Holding Asset Management, is once again returning to the charming Al Seef, Dubai’s popular waterfront promenade famous for its inspiring Emirati heritage, with a family focused DSF Market packed with fun activities, workshops, live entertainment and amazing fireworks.

Running until 30 January 2022, the theme of this year’s market is centred around the act of ‘learning by doing’, and celebrates the spirit of passing knowledge down from generation to generation.

In the style of a walkable outdoor playhouse and museum, the DSF Market at Al Seef will feature four zones inspired by the natural elements – Water, Air, Earth and Fire – with educational, interactive art installations that bring to life the rich culture and history of the Emirates.

A number of themed weeks will also be part of the calendar for this very special cultural experience.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Al Seef is a very special place designed to preserve the culture and history of our Emirates.

The DSF market at Al Seef is very much in keeping with that sentiment, and this year is themed around the act of ‘learning by doing’, taking inspiration from the Emirati fishermen, pearl divers and falconers who all passed down their knowledge and showed the next generation how things are done.

With it’s fun, interactive and innovative elements and extensive entertainment programme, DSF Market Al Seef is an experience for the whole family to enjoy.”

A ballet performance is entertaining the visitors at Al Seef.

Fareed Abdelrahman, Managing Director of Retail Destinations - Dubai Holding Asset Management, said, “Dubai has earned its reputation as a global centre for tourism and leisure by consistently delivering unrivalled and innovative experiences.

The emirate’s retail and events calendar especially during the winter season attracts residents and visitors from the region and beyond to participate in memorable activations and showcases, and we have no doubt this year’s line-up will exceed expectations.

Our strategic partnership with Dubai Shopping Festival is a testament to our commitment to raising the bar for original experiences that spotlight homegrown creatives, our diverse retailers, world-class attractions and local heritage in a safe, immersive way.”

Al Seef’s DSF Market is open Sunday to Wednesday from 6pm-10pm and Thursday to Saturday from 4pm-11pm.

Dubai Shopping Festival (DSF) is running from now until 30 January 2022 with incredible deals, innovative events, world-class entertainment and life-changing prizes.

As the longest running event of its kind, DSF has grown over the last 27 years into a signature celebration for citizens, residents and visitors alike. Featuring the ultimate retail therapy from a wide range of homegrown and global brands as well as live concerts, nightly shows, outdoors markets, pop-up dining and more, this year’s DSF experience is not to be missed.