Gallery: Dubai bedmaker sets sights on 1 billion customers

Expansion mode: Manufacturer has daily run rate of 1,500 mattresses in 3 factories

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Workers inside the Intercoil factory in Dubai.
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A shop floor staff arranges mattresses at the Intercoil factory in Dubai.
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A worker arranges layers of foams, springs and fabric.
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Workers at Intercoil's factory in Al Quoz Dubai. The company has two other factories -- one in Ras Al Khaimah, UAE, and another in Dammam, Saudi Arabia.
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Freshly-minted bed coils getting prepped for use in mattresses at Intercoil's factory in Dubai, United Arab Emirates. Currently, the company has the capacity run rate of up to 1,500 mattresses daily.
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In 2001, the company completed the ISO 9001: 2000 certification, making it the region's first company in its industry to earn that plaque.
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Freshly coiled bed springs at the Intercoil factory in Dubai.
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Intercoil makes and sells it owns self-branded beds. It is also a licensed manufacturing partner in the Middle East and North African region of top Western brands, such as Therapedic and Simmons.
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Simulation: A computerised simulator tests the durability of Intercoil beds. The company gives 10-year warranty for its mattresses.
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Hassan A. Al Hazeem, Managing Director of Intercoil International Co. LLC, one of the world's not makers of mattresses. The family-owned company is based in Al Quoz, Dubai.
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Intercoil workers in Dubai get a newly-fabricated bed ready for packaging and shipping.

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