When romance takes wing

The bridal universe may be saturated with cookie-cutter gowns and safe silhouettes, but Gemy Maalouf isn’t afraid to ruffle a few feathers. Literally. Her latest collection, Birdsong, is a soaring testament to individuality, fluidity and fierce feminine strength: proof that a wedding dress doesn’t have to whisper tradition when it can sing freedom.

“I don’t follow every bridal trend,” says Maalouf, a Beirut designer whose name is synonymous with edgy elegance. “At Gemy Maalouf, we gravitate toward timeless cuts and refined details. But we also like to twist the classics by giving them movement, depth and character.”

Birdsong is inspired by the lightness and grace of our avian friends. “Every dress is inspired by a bird, symbols of lightness and freedom,” Maalouf says.

Gowns in the Spring/Summer 2026 collection take flight with unexpected textures, dramatic volume and asymmetric lace placements. There are sharp silhouettes, tulle ruffles, crinoline panels and braided details. “We’ve played with the placement of lace to mimic movement and used unconventional textures, elements that are now signature Gemy,” she explains.

This isn’t a line for brides who want to blend in. With architectural gowns, high necklines and bold fabric contrasts, Maalouf sets the tone for a new kind of bridal drama, where structure doesn’t mean stiffness. “Structured dresses are defining the Gemy Bride this season,” she says. “These gowns are bold yet feminine. They move with the bride while making a powerful visual statement.”

This philosophy carries through to the way Gemy Maalouf gowns are created, for ready-to-wear and custom garments alike. Off-the-rack garments are usually delivered in about six weeks. “But for made-to-order, we recommend starting 12 to 16 weeks ahead,” she advises.

While the gowns exude couture-level precision, Maalouf remains mindful of accessibility. “Pricing varies on the materials and complexity,” she says. “But we always consider the bride’s budget, we want her to feel confident in her choice.”

With a growing global following, Maalouf’s designs have graced aisles and red carpets. But at its core, this is a label rooted in emotion. “It’s not just about looking beautiful,” she says. “It’s about feeling seen, feeling free, and wearing a dress that reflects who you truly are.”