Eid Al Adha in Pakistan was marred by headlines about the grisly murder and beheading of an ex-diplomat’s daughter sending shockwaves across Pakistan as reflected on social media. Noor Mukadam, 27, was reportedly “shot and slaughtered” in Islamabad during the Eid break. Mukadam was the daughter of former foreign service official Shaukat Mukadam, who served as Pakistan’s ambassador to South Korea and Kazakhstan. She was murdered in an upscale residential area of the city. Police said that the suspect, identified as Zahir Zakir, had been arrested. The horrific incident reignited debates about the safety of women in the capital. With everyone reacting to the news and demanding justice, the hashtag #JusticeForNoor drew tens of thousands of tweets in Pakistan over the past few days. Using their influence in the hope that ‘justice will finally be served’, celebrities including actors, singers and public figures have posted tweets with the hashtag #JusticeForNoor.