Al Ansari Exchange signs Indian cricketer Sanju Samson as brand ambassador

Dubai: Al Ansari Exchange has signed Indian international cricketer Sanju Samson as its brand ambassador under a one-year agreement covering advertising, digital content, public appearances and customer engagement campaigns.

The partnership will place Samson across the company’s physical and digital channels as Al Ansari Exchange seeks to strengthen its connection with customers in the UAE and the wider region, particularly among cricket-following communities.

Campaigns planned across the UAE

Samson has a large following among cricket fans in India, the UAE and other international markets, while Al Ansari Exchange has served remittance and foreign exchange customers in the country for more than 60 years.

“This partnership will help us engage more closely with the communities we serve, particularly the large and diverse cricket-following audience across the UAE and the wider region," said Al Ansari. "We look forward to working with Sanju on campaigns that create meaningful connections with our customers.”

Focus on remittance customers

Samson said the partnership reflected the personal role remittances play for expatriate families and communities.

“I look forward to representing the brand and working with the Al Ansari Exchange team on initiatives that bring us closer to customers and cricket fans across the region,” said Samson.

The agreement was signed at Al Ansari Financial Services’ headquarters in Dubai, with Samson expected to appear in selected campaigns and customer initiatives over the next year.