Thailand's DITP brings LetsGoThai 2026 campaign to Dubai, spotlighting Thai products in the UAE Market

The Department of International Trade Promotion (DITP), through the Thai Trade Center in Dubai, has launched “LetsGoThai 2026” in partnership with Letstango.com. The campaign aims to increase the visibility of Thai products in the UAE and strengthen trade relations between the two countries.

The initiative connects Thai exporters, manufacturers, and brand owners with UAE retailers, distributors, and consumers, highlighting a curated selection of Thai products. Featured brands include Thai Coco (coconut-based beverages and foods), Chimma (Thai snacks and consumer goods), and Muay Thai Gears (authentic Muay Thai sporting and training equipment), each representing a unique aspect of Thai craftsmanship and export capability.

As part of the campaign, the Thai Trade Center Dubai and Letstango.com held a “Win a Trip to Bangkok” giveaway throughout August. UAE shoppers had the opportunity to win return flights from Dubai to Bangkok, and a three-night hotel stay with each completed purchase, further encouraging engagement with Thai products.

Pitichai Ratananaka, Director, Thai Trade Center, Dubai, said, “LetsGoThai 2026 brings the best of Thailand to UAE consumers as both products and experiences. From the freshness of Thai Coco to the craftsmanship of Muay Thai Gears, this campaign highlights the depth and diversity of Thai exports. We are proud to support Thai businesses in building lasting partnerships in the UAE.”

Interest in Thai food, beverage, and lifestyle products has increased among UAE consumers in recent years. DITP states that campaigns such as LetsGoThai 2026 are part of its strategy to connect Thai exporters with regional retailers, e-commerce platforms, and shoppers. This initiative aims to support Thai businesses entering or expanding in the UAE and the wider GCC market.

The public can explore the LetsGoThai Collection at Letstango.com or follow @thaitradecenterdubai and @letstangome on Instagram to discover more Thai products and receive updates on future DITP initiatives in the UAE.