Dubai: Dubai Electricity and Water Authority (DEWA) has launched its ‘Let’s Make This Summer Green’ campaign for the sixth consecutive year. Themed ‘Make Unforgettable Memories’, the three-month campaign will take place digitally across DEWA’s social media channels, as well as its internal and external channels.
The campaign encourages individuals and organisations to adopt a smart and sustainable lifestyle for a positive environmental impact. DEWA also urges them to use its smart services and innovative features on its website and smart app to manage and monitor their water and electricity consumption. The campaign urges all to benefit from DEWA’s tips and guidelines to conserve energy and follow a responsible and sustainable lifestyle.
‘Let’s Make This Summer Green’ highlights DEWA’s ‘Smart Living’ initiative, for customers to monitor their consumption independently, simply by logging into their DEWA accounts on the website or smart app, check their data dashboard to monitor consumption, know more about residential customer tariff slabs, get conservation tips, and develop their conservation plans. Customers also benefit from the ‘My Sustainable Living’ programme, which has a positive impact on customers who can compare their consumption with similar homes. Customers can also make use of ‘DEWA Store’ offers to purchase energy and water-saving devices.
DEWA encourages customers to benefit from its ‘High Water Usage Alert’, to identify any internal water leaks after the water meter, and from the ‘Away Mode’ to get email updates on their energy consumption on a daily or weekly basis while away from home.
Also, DEWA recommends using energy-efficient ACs with 5 or 4-star ratings from ESMA (Emirates Authority for Standardisation and Metrology). More tips on energy conservation can be found on DEWA’s smart app or website.
Setting targets
Saeed Mohammad Al Tayer, Managing Director and CEO of DEWA, said: “DEWA spares no effort in promoting a culture of sustainability and rationalisation to raise awareness among society members to reduce waste and rationalise the use of water and electricity. These efforts support our endeavours to protect the environment and reduce Dubai’s carbon footprint, in line with the vision of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, aiming to achieve sustainable development in all spheres.”
The campaign also supports the Smart Dubai initiative and the Dubai Demand Side Management Strategy, which aims to reduce the demand for electricity and water by 30 per cent by 2030, added Al Tayer.
Khawla Al Mehairi, Executive Vice-President of Strategy and Government Communications, DEWA, said: “As part of its social responsibility, DEWA keeps encouraging customers to reduce their consumption by offering smart services with the latest disruptive solutions and Fourth Industrial Revolution applications, to manage their consumption digitally and independently through a seamless experience.”
Other campaigns
DEWA also launches year-long innovative initiatives and awards, including the ‘Conservation Award’, ‘Ideal Home’ initiative, ‘Neighbourhood campaign’, ‘Earth Hour’ and many more. DEWA’s programmes and initiatives, between 2011 and 2020, have achieved cumulative savings amounting to 2.44 tetra-watt hours of electricity and 6.7 billion gallons of water, equivalent to saving Dh1.35 billion, and reduced 1.22 million tons of CO2 emissions.
