Why Dubai’s chocolate burger has gone viral: Pistachio, kunafa, brownie inside!

In Dubai, where food trends are constantly pushing boundaries, a new dessert is taking the city by storm: the Dubai Chocolate Burger. This sweet creation, a mashup of cake and chocolate, has quickly gone viral on Instagram, sparking both excitement and debate.

Created by Egypt’s renowned dessert brand B Laban, the Dubai Chocolate Burger stands out for its bold combination of textures and flavours.

An Instagram reel by a popular food vlogger has amassed thousands of views, showcasing the indulgent layers that make this dessert unforgettable.

The dessert “burger” features two fluffy English cake rounds acting as buns, enclosing creamy pistachio mousse, crunchy pistachio kunafa, and a rich Belgian brownie. It is served with warm Belgian chocolate on the side, perfect for drizzling or dipping to suit any sweet tooth.

Kunafa, a traditional Middle Eastern pastry celebrated for its crispiness and cheesy sweetness, has been reinvented in Dubai’s trendsetting dessert scene. The crispy kunafa layer in this chocolate burger adds an irresistible textural contrast, blending classic regional flavours with modern indulgence. This fusion reflects Dubai’s flair for mixing tradition with innovation in its culinary delights.

The dessert has ignited lively debate online. Many praise its creativity and mouthwatering appeal, describing it as a “satisfying” treat worth trying. Others raise concerns about its high sugar content, some jokingly dubbing it “diabetes on a plate.”

This extravagant creation perfectly exemplifies what locals call “Dubai Dessert Syndrome”—the trend of piling on dramatic layers, lavish toppings, and eye-catching garnishes like kunafa crowns and edible gold leaf. B Laban has successfully tapped into the appetite for over-the-top sweets that deliver both flavour and spectacle.

Crafted by Egypt’s famous dessert brand B Laban and now available at its UAE outlets, this burger replaces traditional fillings with:

All are layered between soft, fluffy English cake rounds resembling burger buns. The warm Belgian chocolate on the side lets you customise your sweet experience.

Priced at Dh30, the Dubai Chocolate Burger is available across all B Laban branches in the UAE. Whether you’re ready to indulge or just curious, this dessert is capturing imaginations—and taste buds—one gooey bite at a time.

This over-the-top creation embodies what locals call “Dubai Dessert Syndrome”—desserts loaded with dramatic layers, lavish drizzles, and extravagant extras like kunafa crowns and gold flakes. B Laban knows Dubai’s dessert scene well, crafting treats that look ready to topple but taste divine.