The endowment aims to support food relief in communities worldwide for decades to come Image Credit: Gulf News

Dubai: Tristar Group, a logistics business based in Dubai, has donated Dh5 million towards the ‘1 Billion Meals Endowment’ campaign launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, parallel to Ramadan with the aim of launching a sustainable food aid endowment fund.

The campaign aims to provide a food safety net for underprivileged populations, as well as implement sustainable solutions under a comprehensive, targeted plan to fight hunger, limit its repercussions and support vulnerable groups around the world.

With this contribution, Tristar Group joins a large number of institutions, businesses and individuals who lent their support to the campaign to help achieve its objective of providing food aid to vulnerable groups around the world, especially children, displaced persons, refugees and victims of crises and natural disasters.

Community awareness

Eugene Mayne, CEO of Tristar Group, said: “Always at the forefront of humanitarian efforts, the UAE’s initiative for this year, represented by the ‘1 Billion Meals Endowment’ campaign is exceptional and sustainable, as it aims to launch a sustainable food aid endowment fund that will provide meals to hundreds of millions of underprivileged individuals around the world.

“Our contribution to this campaign is a reflection of our commitment to charity work which garners widespread in the UAE as a true testament to community awareness of the importance of giving and supporting underprivileged communities.”

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Sustainable generosity

In line with the United Nations Sustainable Development Goals for 2030, among which is the fight against hunger, the 1 Billion Meals Endowment campaign is the latest addition to Mohammed bin Rashid Al Maktoum Global Initiatives’ portfolio of dozens of humanitarian and charity projects around the world.

The campaign offers individuals, businesses, businessmen and influential philanthropists new and sustainable ways to donate and make a difference.

Donation channels

The ‘1 Billion Meals Endowment’ campaign welcomes donations and contributions to the endowment fund from institutions and individuals across five main channels including:

• the campaign’s website

• dedicated call center via the toll free number 800 9999

• bank transfers in the UAE dirham to the campaign bank account number with Emirates NBD (AE30 0260 0010 1533 3439 802).

• via SMS to donate Dh1 daily through a monthly subscription, by sending the word “Meal” to 1020 for du users, or to 1110 for Etisalat by e& users.

• DubaiNow app by clicking on the “Donations” tab