'Thank You UAE' campaign draws 850,000 visitors from 171 countries

Dubai: More than 192,000 messages of gratitude have been submitted to the “Thank You UAE” campaign, with participants from 171 nationalities across 171 countries, as the initiative expands into a global platform celebrating the UAE’s values of tolerance, coexistence, security and quality of life.

Launched by the Security Industry Regulatory Agency (SIRA), the campaign recorded more than 850,000 visitors to its digital platform during its second phase, which also saw broad participation from government entities including the Dubai Transport Security Department, Digital Dubai and Dubai Courts.

More than 192,000 messages were submitted from within the UAE, while over 18,000 came from outside the country. More than 121,000 messages were approved for publication using artificial intelligence technologies.

About 80 per cent of all messages carried themes of gratitude and appreciation, highlighting the strong emotional connection participants have with the UAE.

An analysis of more than 187,000 messages showed that pride and belonging were the most prominent themes, accounting for 41 per cent of responses.

They were followed by:

Participants also praised the UAE’s hospitality, welcoming culture and quality of services.

Khalifa Ibrahim Alsaleis, Chief Executive Officer of the Security Industry Regulatory Agency (SIRA), said more than 192,000 messages of thanks from people representing 171 nationalities and 171 countries reflect the UAE’s global standing and its deep human impact.

Alsaleis said the figures represent real human experiences and the place the UAE has earned in the hearts of people worldwide.

An analysis showed pride and belonging led at 41 per cent, followed by security and safety at 38 per cent, confidence in the leadership and institutions at 34 per cent, and opportunities, development and prosperity at 30 per cent.

Happiness and quality of life accounted for 23 per cent, while tolerance and coexistence stood at 18 per cent. Another 18 per cent described the UAE as a second home. Messages also praised the country’s hospitality, welcoming culture and quality of services.

“These findings confirm that the UAE’s achievements are measured not only by development, but also by the profound human impact it has made on millions,” Alsaleis said.

He added that the messages show how the UAE’s values of tolerance, coexistence and quality of life have become a source of inspiration worldwide. Their analysis also provides insights into the values most appreciated by society, helping shape future national initiatives and sustain their positive impact.

The UAE ranked first among participating countries, followed by Egypt, Pakistan, India, Syria, Yemen, Jordan, the Philippines, Sudan and Bangladesh.

SIRA said the figures demonstrated the UAE’s cultural diversity and its ability to build human connections that cross borders and languages.

The Dubai Transport Security Department was among the government entities that actively participated in the initiative.

Major General Obaid Al Hathboor, Director of the Transport Security Department at Dubai Police, said the department’s participation was an expression of gratitude to the UAE and its leadership.

He said strengthening national identity and social responsibility was an integral part of the department’s role.

The department encouraged its officers, non-commissioned officers, personnel and civilian employees to participate by submitting personal messages expressing their love for and pride in the UAE and its leadership.

The campaign’s second phase also introduced the “Thank You UAE Observatory”, a digital telescope that turns every approved message of gratitude into a shining star in the sky.

The concept is designed to show how every word of appreciation can become a light carrying the UAE’s message to people around the world.

The digital experience uses stars to represent values associated with the UAE, including tolerance, coexistence, peace, mutual respect and openness to different cultures and communities.

Each documented thank-you message is linked to a real star with a globally recognised astronomical number, giving it a permanent place in the sky and symbolising the UAE’s enduring message of tolerance, coexistence and positive impact on millions worldwide.

SIRA said the completion of the second phase marked a new milestone rather than the end of the campaign.

The initiative will continue through the “Emirates of Safety” event, which will give a wider section of residents and visitors an opportunity to share their messages of gratitude.

The agency said the next stage would further promote the campaign’s message and highlight the UAE’s values of tolerance, coexistence, security and prosperity.

The thousands of messages, written in different languages by people from around the world, ultimately share one common sentiment: “Thank You UAE.”