Lamps, Lakshmi and gold: Why Diwali in the UAE starts at the jewellery counter

Dubai: Homes across the UAE will soon be lined with clay lamps, rangoli patterns and boxes of sweets as Diwali, the Festival of Lights, returns next month. For many families, it is also the time of year to visit the gold souq.

Here's when Diwali falls in 2026, what the festival means, and what gold costs right now compared with last year.

Diwali is celebrated over five days. According to Drik Panchang, the 2026 dates are:

In Dubai, the Lakshmi Puja muhurat (auspicious time) on November 8 runs from 5.58pm to 7.56pm UAE time. Diwali is not a public holiday in the UAE, so most of the celebrations take place in the evenings.

Diwali is one of the most widely celebrated festivals in India and among the Indian diaspora. Hindus celebrate it as the return of Lord Rama to Ayodhya after 14 years in exile and his victory over Ravana. It is also the night devotees worship Goddess Lakshmi, the deity of wealth and prosperity.

Sikhs mark the same period as Bandi Chhor Divas, and Jains observe it as the day Lord Mahavira attained nirvana. Across all three faiths, the festival represents light over darkness and good over evil.

The name comes from the Sanskrit word Deepavali, which means "row of lamps". Deepa means lamp and avali means row, which is why Diwali is widely known as the Festival of Lights.

Diyas are small clay lamps filled with oil or ghee and lit with a cotton wick. Families place them in rows at entrances, on balconies and around their homes.

The lamps symbolise the triumph of light over darkness. According to tradition, the people of Ayodhya lit rows of diyas to welcome Rama home. Diyas are also lit on Lakshmi Puja night to welcome the goddess into a clean, brightly lit home.

Preparations begin days before. Homes are cleaned and decorated, rangoli designs are drawn at doorways with coloured powder or flowers, and families buy new clothes.

On the day itself, families perform Lakshmi Puja in the evening, visit relatives and friends, and exchange mithai (Indian sweets), dry fruits and gifts. Many attend prayers at the BAPS Hindu Mandir in Abu Dhabi or the Hindu temple in Jebel Ali.

Dubai has also marked the festival with public fireworks in previous years. Community events, Diwali markets and shopping promotions run across the emirates during the season.

Gold buying is tied to Dhanteras, the first day of the festival. The name combines dhan (wealth) and teras (the 13th day of the lunar fortnight). Buying gold, silver or new utensils on this day is believed to invite Lakshmi's blessings and bring prosperity into the home for the year ahead.

In Dubai, the Dhanteras puja muhurat on November 6 falls between 6.06pm and 8.03pm UAE time. Many families time their purchases to fall on or around that window.

On Thursday morning, October 22, gold in Dubai was priced at:

The 24K rate has hovered around the Dh500 mark through October.

Prices are slightly lower than they were last festive season.

On Diwali day 2025, October 20, 24K gold in Dubai was priced at Dh512.25 per gram and 22K at Dh474.25. That means 24K is now Dh18.50 a gram cheaper than last Diwali, and 22K is Dh17 cheaper.

On Dhanteras 2025, October 18, Gulf News reported 24K at Dh510.50 and 22K at Dh472.75, with global prices above $4,300 an ounce. Shortly before that, prices had hit a high of Dh523 per gram.

Gulf News has tracked the dip through October. On October 6, it reported that UAE shoppers were holding back on purchases in the hope of further falls.

When 24K slipped to Dh497 on October 20, Gulf News described the lower prices as an opportune moment for festive buyers, with rates below where they had been over the previous two weeks. On October 21, it noted that the US Federal Reserve meeting on October 27 and 28 could decide gold's next big move.

During last year's festive season, jewellers interviewed by Gulf News suggested several ways to manage high prices:

There are no official UAE figures for Diwali gold sales. In October 2025, jewellers told Gulf News that most customers were buying within a set budget rather than by weight.

Lighter pieces have grown in popularity, with some designs weighing as little as half a gram. Coins and simple pendants are common gifts, while some buyers still choose larger statement pieces with diamonds or coloured stones.

In India, Dhanteras 2025 sales volumes fell by 10 to 15 per cent year on year, according to the All India Gem and Jewellery Domestic Council, as reported by Reuters. Total sales value still rose, because prices were higher.