This photograph shows displayed watches of the Royal Pop collection through a glass window on the facade of a closed shop of Swiss watch company Swatch amid a promotional campaign for their watches in partnership with luxury swiss watch maker Audemars Piguet in Paris on May 16, 2026.

Audemars Piguet x Swatch watch sparks UAE resale frenzy

Resale frenzy turns playful ‘Royal Pop’ into a status symbol for UAE collectors

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