Yoga Day 2025: UAE aims to create distinct brand identity for yoga – Here’s how

Dubai: The UAE is working to craft a new identity for yoga – one rooted in physical wellness and cultural inclusivity.

“We need to have our own identity for yoga. We want to position the UAE, especially Dubai, as a global retreat hub,” said Ahmed Ibrahim, President of the UAE Yoga Committee and Vice President of the Asian Yogasana Federation.

To mark the International Day of Yoga 2025 on Saturday, the committee is organising events at more than 35 venues across the country. One of the first events was held at Dubai Frame on Friday (pictured below).

Ibrahim highlighted growing support from government entities and pointed to upcoming wellness-focused projects such as Therme Dubai – billed as the world’s tallest well-being resort set to open in 2028.

“When people think of wellness retreats, they often think of Bali or Goa,” he said. “I want the UAE to be seen as a retreat hub. We are slowly entering the market. We will lead the world in this space.”

Currently, the committee is focusing on empowering yoga trainers and centres. It has identified several certified yoga practitioners with rich experience but limited visibility or access to larger platforms. Some run their own centres but have yet to host major events or gain wider recognition. To address this, the committee will begin registering yoga trainers and centres on its official website.

“We are building a database of yoga trainers and centres,” Ibrahim said.

The committee will offer a range of benefits, including opportunities to participate in events, promote their yoga styles, obtain certifications, and renew licences at a reduced cost. “All of this will be rolled out in about three months,” he added.
Among other, a new event ‘Dubai Yoga’ will debut as part of this year’s Dubai Fitness Challenge, alongside ongoing plans to integrate yoga into the education sector.

Ibrahim acknowledged that many yoga trainers struggle financially. To support them, the committee is planning a series of competitions with prize money.

“We need to support these guys. There are many who are earning very little,” he said.

Following the first Asian Yogasana Championship, the first of its kind in the GCC, scheduled from August 9 to 11, more competitions will be launched to provide financial support and recognition to instructors.

“We want to empower instructors and host inclusive events not just for Arabs and Indians, but for all nationalities. We aim to uplift those quietly contributing to the wellness movement,” he added.