New awareness campaign urges drivers to prioritise safety over thrill
Abu Dhabi: The Abu Dhabi Judicial Department (ADJD) has launched a new awareness campaign warning motorists against the perils of reckless driving.
“Recklessness on the road may seem like a moment of excitement, but in reality, it is a moment that could change your life and the lives of those around you forever,” ADJD noted.
The initiative seeks to transform attitudes behind the wheel and reduce traffic-related tragedies across the emirate.
The campaign has been launched under the directives of Sheikh Mansour bin Zayed Al Nahyan, Vice President of the UAE, Deputy Prime Minister, Chairman of the Presidential Court, and Chairman of the Abu Dhabi Judicial Department. It is part of a broader push to raise legal awareness and promote a culture of responsibility, safety, and shared accountability on the roads.
The ADJD said that driving is a shared responsibility and urged all road users to recognise the serious consequences of their actions. Through education, legal enforcement, and public awareness, the campaign seeks to build a culture of respect and responsibility on UAE roads.
The campaign highlights behaviours such as speeding, sudden lane changes, illegal stunts, and ignoring traffic signals — all of which pose significant dangers to drivers, passengers, and pedestrians alike. It also sheds light on the psychological factors that may drive reckless behaviour, including stress, boredom, or a desire to show off.
Key campaign messages
Speeding and ignoring traffic laws are not acts of freedom, they are threats to lives.
Safety begins with awareness, caution, and personal responsibility.
Stay alert and respect the rules, because roads are a shared space.
Penalties
Under Article 399 of Federal Decree Law No. 31 of 2021, intentionally endangering others on the road can result in imprisonment or fines, and mandatory jail time if injuries occur.
Reckless driving offences carry stiff penalties
Dh2,000 fine
23 black points
Vehicle impoundment for 60 days
This includes running red lights, driving without number plates, sudden lane changes, and obstructing traffic.
Driving under the influence
Motorists caught driving under the influence of drugs or alcohol face a mandatory one-year license suspension from the date of the court ruling, with additional penalties to be determined by the court.
Distracted driving
Using mobile phones or engaging in distracting activities while driving results in a Dh400 fine and 4 black points.
Sign up for the Daily Briefing
Get the latest news and updates straight to your inbox