Spreading smiles: Dubai guard honoured for positivity and joy - Watch video

Dubai: The Security Industry Regulatory Agency (SIRA) has awarded security guard Ammar Bahadur the prestigious SIRA Medal of Devotion—not just for his professionalism, but for the positivity and joy he brings to his community.

A familiar face at Dubai Design District, Ammar is known for his ever-present smile and uplifting attitude. His cheerful demeanor has made him more than just a security guard—he’s become a beacon of positivity for visitors and colleagues alike. Videos capturing his warm greetings and joyful interactions have gone viral, touching hearts across social media.

Ammar received the SIRA Medal of Devotion in a ceremony held on Monday, where Khalid Al Bloushi, Manager of the Relations Department, and Mohammed Al Mazmi, Manager of the Security Service Providers Department, presented the award. The event celebrated Ammar’s spirit and highlighted SIRA’s commitment to recognising acts of everyday heroism within the private security sector.

The SIRA Medal of Devotion is awarded to individuals who demonstrate outstanding commitment and integrity in their roles. The criteria include:

Ammar exemplifies these values—and he does so with a smile.

To build on this momentum, SIRA has launched a new initiative encouraging residents to share inspiring stories about security guards across Dubai. Through the agency’s official website, the public can submit positive experiences and recognize guards who go above and beyond.

Khalifa Ibrahim Al Saleis, CEO of SIRA, said the initiative aims to spotlight the often-overlooked contributions of security personnel.
“We’re proud to celebrate security guards and the everyday moments that often go unnoticed. Every story matters—every kind act has the power to inspire,” he said. “We want to shine a light on these real-life heroes and remind everyone of their value to our community.”