Bridge Summit 2025 set to open in Abu Dhabi with global media focus

Major global gathering aims to drive innovation, strengthen the content creation industry

Last updated:
Abdulla Rasheed, Editor - Abu Dhabi
3 MIN READ
A view of Abu Dhabi skyline.  From AI to humanitarian media, the Bridge Summit 2025 reflects the UAE’s expanding role in shaping global content.
A view of Abu Dhabi skyline. From AI to humanitarian media, the Bridge Summit 2025 reflects the UAE’s expanding role in shaping global content.
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Abu Dhabi: The Bridge Summit 2025 will launch tomorrow, Monday, December 8, in the UAE capital, featuring seven main tracks covering digital content, artificial intelligence, humanitarian media, film production, the creative economy, the future of journalism, and the influence industry.

The summit is organised in collaboration with global partners, including Meta, with the aim of driving innovation and developing new tools to support the content creation industry.

The event is one of the key initiatives of the Bridge Alliance, the world’s first independent global organisation dedicated to advancing the media, content, and entertainment sectors while strengthening their diversity and impact on economies and societies.

Headquartered in the UAE, the Bridge Alliance aims to create a positive global influence as an independent, non-profit organisation working to build a more connected, adaptable, and professionally driven global framework for the media, content, and entertainment sectors—rooted in cooperation and shared responsibility.

Regulating advertising on social media

The summit comes as the UAE continues its wide-ranging modernisation of the media sector to boost its competitiveness and global appeal. Earlier this year, the country launched an integrated regulatory framework to organise and empower the sector. This included issuing a dedicated decision to regulate advertising by individuals on social media platforms under the “Advertiser” permit and introducing a new licensing policy for digital news platforms. These measures set clear professional and regulatory standards that enhance the credibility of digital media work.

The new framework also offers fee exemptions for several media services to support Emirati producers, writers, and creators, and to encourage content that reflects national identity and raises the quality of media output.

In parallel, the UAE Cabinet approved decisions on media service fees and on violations and administrative penalties—an important step toward building a unified and flexible media services system marked by transparency and ease of use.

2,562 media licences and permits issued in 2025

The UAE’s media sector continues to grow steadily. In the first half of this year, the UAE Media Council issued 2,562 media licences and permits, including 2,152 general media licences, 235 social media digital media licences, 103 filming permits, and 72 licences for newspapers and magazines—highlighting the rapid expansion of the country’s media landscape.

In the publishing sector, the Council handled more than 514,000 titles during the first half of the year and issued 35,000 book circulation permits across local markets. Meanwhile, 32 titles were prohibited from entry for violating community values or conflicting with applicable legislation.

The Council also granted 611 approvals for the screening of cinematic films during the same period. Total ticket sales exceeded six million, generating revenues of more than AED 309 million. Additionally, 131 electronic games were approved for circulation in the UAE.

Supporting national talent and specialised content creation

To support national talent and specialised content development, the UAE has launched several training initiatives to enhance the skills of content creators. These include the “Impact Makers” initiative, focused on humanitarian media, along with programmes aimed at preparing creators specialising in economics, law, healthcare, and food security. Media academies across the country have also introduced new programmes to strengthen the presence of Emirati media professionals on the global stage.

The UAE is now recognised as one of the world’s leading media hubs, successfully combining a flexible legislative environment with advanced technological infrastructure. With its growing role in shaping constructive content and empowering media professionals, the country has emerged as a modern model of media governance built on innovation and high-quality production.

Abdulla Rasheed
Abdulla RasheedEditor - Abu Dhabi
Abdullah Rashid Al Hammadi  is an accomplished Emirati journalist with over 45 years of experience in both Arabic and English media. He currently serves as the Abu Dhabi Bureau Chief fo Gulf News. Al Hammadi began his career in 1980 with Al Ittihad newspaper, where he rose through the ranks to hold key editorial positions, including Head of International News, Director of the Research Center, and Acting Managing Editor. A founding member of the UAE Journalists Association and a former board member, he is also affiliated with the General Federation of Arab Journalists and the International Federation of Journalists. Al Hammadi studied Information Systems Technology at the University of Virginia and completed journalism training with Reuters in Cairo and London. During his time in Washington, D.C., he reported for Alittihad  and became a member of the National Press Club. From 2000 to 2008, he wrote the widely read Dababees column, known for its critical take on social issues. Throughout his career, Al Hammadi has conducted high-profile interviews with prominent leaders including UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan, HH Sheikh Mohammed bin Rashid Al Maktoum, and key Arab figures such as the late Yasser Arafat and former presidents of Yemen and Egypt. He has reported on major historical events such as the Iran-Iraq war, the liberation of Kuwait, the fall of the Berlin Wall, and the establishment of the Palestinian Authority. His work continues to shape and influence journalism in the UAE and the wider Arab world.
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