Apparel Group opens GCC’s first Sur La Table at Dubai Hills Mall

Apparel Group, the region’s leading fashion and lifestyle retail conglomerate, proudly announces the successful opening of the GCC’s first-ever Sur La Table store at Dubai Hills Mall, in partnership with global brand accelerator Marquee Brands. This milestone marks the celebrated culinary brand’s debut in the region, underscoring Apparel Group’s continued commitment to introducing premium international concepts that elevate the retail landscape.

Through this strategic collaboration with Marquee Brands, Sur La Table now brings customers a distinctive destination for curated kitchenware, chef-led cooking classes, and immersive experiences designed to inspire culinary enthusiasts of every level.

Neeraj Teckchandani, CEO of Apparel Group, commented: "Launching Sur La Table in Dubai reflects our vision to bring world-class lifestyle brands closer to our customers. As demand grows for unique, experience-led retail, we are proud to shape the future of this sector across the region in partnership with Marquee Brands."

“This marks a major milestone for the Sur La Table brand,” said Heath Golden, CEO of Marquee Brands. “Through this strategic partnership with Apparel Group, we are excited to bring our brands to the Gulf Cooperation Council and India.”

This flagship opening represents the first step in Sur La Table’s broader international expansion and highlights Apparel Group’s leadership in introducing globally renowned brands to the Middle East.